Webflow Appoints Dave Steer as New Chief Marketing Officer to Boost AI Innovation

Webflow Welcomes Dave Steer as Chief Marketing Officer

Webflow, a prominent player in the website experience sector, has announced the appointment of Dave Steer as its Chief Marketing Officer. With an extensive career spanning two decades, Steer has honed his expertise at major tech firms like GitLab and Cloudflare, where he played pivotal roles in marketing strategies. His arrival is anticipated to be a transformative step for Webflow as the company aims to scale its enterprise growth and innovate within AI-powered digital experiences.

Dave Steer joins Webflow with a compelling background in aligning brand strategies, marketing operations, and sales execution. During his tenure at GitLab, he held the position of Vice President for Brand and Product Marketing. There, Steer was instrumental in crafting the company's platform positioning and introducing GitLab Duo AI, while also fostering customer advocacy and building out executive engagements. His ability to convey complex product concepts through engaging brand storytelling has been lauded by industry peers.

Before his time at GitLab, Steer contributed significantly to Cloudflare’s marketing efforts, where he helped pivot the company's approach to attract enterprise clients and successfully managed product marketing strategies in the lead-up to their initial public offering. His extensive background also includes senior marketing roles at notable companies including Facebook, Twitter, PayPal, and eBay, where he was at the forefront of developing internet privacy standards, collaborating with organizations like TRUSTe and the Electronic Frontier Foundation.

Linda Tong, the CEO of Webflow, expressed her enthusiasm regarding Steer's appointment, stating, "Dave is the kind of marketing leader who knows how to take a great product and turn it into a powerful movement. As AI reshapes how teams build on the web, Dave will help us show the world how Webflow delivers creativity, performance, and scale in one platform."

This appointment comes at a crucial time as Webflow intensifies its commitment to advancing its AI product strategy and evolves its identity as the Website Experience Platform (WXP). Recently, the company unveiled its AI Site Builder in beta, aimed at enabling teams to create, structure, and publish websites with enhanced speed and accuracy. Additionally, with the launch of Webflow Cloud, the platform now integrates full-stack web apps and sites, providing a more seamless experience.

One of Steer's goals will be to leverage Webflow’s innovations, such as the Model Context Protocol (MCP), which allows developers to directly access Webflow APIs through tools like Cursor and Claude, streamlining testing processes and expediting development workflows. These advancements signify Webflow's strategic vision of combining creativity with efficiency in an AI-driven ecosystem.

Steer himself is optimistic about the role he’ll play, stating, "Webflow is a category-defining brand. In a landscape where creators from all backgrounds seek to elevate human creativity through AI, Webflow is uniquely positioned to empower marketing teams and agencies to realize extraordinary accomplishments. The clarity of Webflow's product suite, along with its ambitious vision and dedicated team, is precisely the kind of narrative I am thrilled to help develop and amplify."

About Webflow

Webflow is a revolutionary Website Experience Platform (WXP) that empowers teams to visually design, manage, and optimize outstanding websites. It seamlessly merges consumer expectations with the high-performance needs of enterprises. At the heart of Webflow is a visually composable content management system that provides teams with extensive control without necessitating engineering assistance. The platform’s AI-driven personalization tools enhance user experiences while optimizing on-site performance, which, in turn, helps businesses achieve improved conversion rates and substantial growth. Today, more than 300,000 leading companies and over 1,500 Certified Webflow Partners utilize its platform to create best-in-class, high-performing websites.