#Stockholm #Sinch AB #xC Tracker #soccer managers

Soccer has xG. Now it has xC: Sinch Launches Innovative AI Tracker

In the latest development from the world of soccer analytics, Sinch AB has introduced an exciting new metric, the xC Tracker, designed to measure the communication effectiveness of soccer managers during the 2026 World Cup. As anticipation builds for this year's tournament, the xC Tracker aims to provide insight into how managers convey their thoughts and strategies in high-pressure settings.

As soccer fans gear up for intense matches, the question arises: will the managers use tired clichés or will they offer fresh and authentic insights? This innovative tool will track how well each manager communicates before and after matches, showcasing who truly engages with the media and the fans through clear and meaningful dialogue, versus those who may rely on familiar phrases.

The xC Tracker in Action

The xC Tracker employs advanced AI technology to analyze press conferences from all 48 national teams participating in the tournament. This tool evaluates communication in various languages including English, Spanish, Portuguese, French, German, and Arabic, providing a comprehensive overview of managers’ dialogue throughout the competition.

With the tracker, visitors can expect live updates on:
1. Real-Time Rankings: Find out which managers are deemed the clearest communicators based on their xC scores.
2. Performance Metrics: Observe how each manager's xC score fluctuates following wins and losses, indicating their adaptability under pressure.
3. Cliché Counter: Discover the most frequently used soccer clichés across different languages, demystifying the common phrases in post-match discussions.
4. Trends Over Time: Analyze which managers may improve their communication skills as the tournament progresses, revealing if they’re able to rise above the pressure and avoid stock responses.

As stated by Robert Gerstmann, the Chief Evangelist and Co-Founder of Sinch, “Sinch powers billions of customer interactions every year, helping businesses deliver the right message at the right moment. With xC, we’re applying this expertise to one of the world’s most significant sporting events.