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Havas and Vivendi to Share Vision on Human-AI Creativity at CES 2026

At a recent media briefing in New York City, the Consumer Technology Association (CTA) announced that Yannick Bolloré, the CEO of Havas and Chairman of Vivendi, will take the stage at C Space during CES 2026. This year's keynote promises to explore a remarkable intersection of human creativity and AI, shedding light on how these elements can synergize to enhance marketing capabilities.

As consumer attention becomes increasingly fragmented, advances in technology enable marketing professionals to target audiences with far greater precision. Havas is poised to examine how the integration of cutting-edge artificial intelligence with profound human insight can transform raw data into actionable intelligence. This evolution aims to bolster key aspects such as speed, agility, personalization, scalability, and measurability, all while maintaining a focus on essential human creativity.

"Yannick is a visionary leader who recognizes the power of merging technology with human intuition," remarked Gary Shapiro, CEO of the CTA. "We are thrilled to welcome him to the CES stage to share how technology is shaping the future of meaningful marketing."

Havas stands as one of the largest global communication networks, boasting around 23,000 employees across more than 100 countries. Their mission is to create a positive impact on brands, businesses, and individuals. Havas has earned a reputation as one of the leading firms in the industry, leveraging its expansive reach and technological prowess to drive growth for clients.

In 2024, Havas initiated Converged.AI, a global AI-driven strategy designed to connect teams across various markets while fostering collaboration through shared tools. Backed by a significant investment of 400 million euros, this initiative provides scalable, customer-centric solutions which enable quicker and smarter decision-making, employing a flexible data-independent approach.

Bolloré explained, "AI is evolving into a true strategic partner. With Converged.AI, we are integrating content, data, and decision-making into a single intelligent system. This integration empowers our teams to lead with proactive and accurate insights, while human expertise continues to propel empathy, creativity, and vision."

Having joined Havas in 2011 and stepping into the CEO role in 2013, Bolloré has spearheaded the group's transformation with the "Together" strategy, creating Havas Villages to unify regional agencies and promote integration. He most recently facilitated Havas's return to the stock market via Euronext Amsterdam. He serves on several boards and has received numerous accolades from international organizations and prominent business publications.

"CES is where the future of content and advertising comes to life," stated Kinsey Fabrizio, President of the CTA. "Yannick's address will inspire marketers to embrace innovation without losing sight of the human spark that drives creativity."

Bolloré's keynote is scheduled for 11:00 AM on January 6, 2026, in the Mariposa Hall at ARIA. Throughout the week, Havas will also host clients and partners in a dynamic space at ARIA, centered on the convergence of creativity, media, and technology, offering an exclusive view of upcoming trends in innovation.

Furthermore, leaders from AMD and Lenovo will also deliver keynote speeches at CES 2026. Registration for CES 2026 is open, inviting attendees to discover the latest trends in content and entertainment. Notably, this year, C Space will remain open for an additional hour until 6 PM on January 8 to continue pivotal conversations regarding the technology driving marketing forward.

About CES

CES is recognized as the world’s most influential technology event, showcasing revolutionary technologies and global innovators. It serves as a platform where some of the world’s most notable brands conduct business and forge new partnerships, while the brightest innovators take the stage. Organized by the Consumer Technology Association (CTA), CES encompasses all facets of the technology sector. The 2026 event will be held from January 6 to January 9 in Las Vegas. For more information, visit CES.tech and follow CES on social media.

About Consumer Technology Association (CTA)

As North America's largest technology trade association, CTA represents the voice of the tech sector. Its members range from the world's leading innovators, including startups to global brands, contributing to the creation of over 18 million jobs across the United States. CTA owns and produces CES, the most significant tech event globally. Visit CTA.tech for more details and follow us on social media @CTAtech.