ZTE Unveils Groundbreaking AI Strategy at MWC Barcelona 2025

ZTE's Ambitious AI for All Strategy Unveiled at MWC Barcelona 2025

At the recent Mobile World Congress (MWC) 2025 in Barcelona, ZTE Corporation (0763.HK / 000063.SZ), a prominent global player in integrated information and communication technology solutions, launched an ambitious product strategy titled "AI for All." This initiative aims to expand the accessibility of AI technology across a range of terminal devices, including smartphones, gaming machines, and advanced AI solutions.

Expanding the Product Lineup

Among the highlights of ZTE's showcase was the introduction of its diverse AI smartphone range. Notable devices included the highly anticipated nubia Z70 Ultra, which boasts a true full-screen display and an advanced photography system optimized for both everyday users and professional photographers. Other exciting offerings featured in the lineup include the nubia Neo 3 series, designed with gaming enthusiasts in mind and adopting the empowering slogan "Born to Win," and the nubia Focus 2 series, which puts a spotlight on mobile photography.

This innovative product expansion signifies ZTE's strategy to meet the varied interests of consumers, from gaming and photography to fashion and music. Furthermore, the company proudly presented its world-leading Fixed Wireless Access (FWA) and Mobile Broadband (MBB) solutions, fueled by cutting-edge technologies like 5G-Advanced and Wi-Fi 7. ZTE has demonstrated its dominance in the market by securing the largest market share globally for four consecutive years, as recorded in the latest TSR report.

The AI Ecosystem

ZTE's commitment extends beyond mere hardware, as the company emphasizes the creation of a holistic Full-Scenario Intelligent Ecosystem. This ecosystem aims to ensure that AI capabilities are deeply integrated into everyday life by facilitating interactions across various domains, including personal, vehicular, and smart home environments.

During the event, Ni Fei, ZTE's Senior Vice President and President of ZTE Mobile Devices, emphasized the importance of this integration. He stated, "In cooperation with our global partners, we are determined to embed world-leading AI capabilities within our AI OS framework. By linking advanced AI Language Models with multi-modal architectures, we are fundamentally transforming the smartphone user experience."

A key component of ZTE's ecosystem is its collaboration with Google to enhance AI capabilities in its smartphones. The integration of Gemini, Google’s most advanced AI model, along with Google Cloud's reliable infrastructure, aims to elevate ZTE devices' performance and utility, particularly in global markets.

Introducing the nubia LiveFlip Earphones

In a move that underscores its commitment to innovation, ZTE introduced the nubia LiveFlip, the company's first-ever AI earphones. These intelligent earphones are designed for various tasks, including real-time AI translation, travel ticket booking, and enhanced interactive experiences—all aimed at creating a closer companionship between users and their AI-driven devices.

Expanding Global Reach

Since 2024, ZTE has seen a significant surge in overseas smartphone shipments, with a remarkable market share increase across regions including Latin America, Southeast Asia, Africa, and Europe. This upsurge is largely attributable to its focused expansion strategy, which capitalizes on AI-enhanced devices particularly tailored for gaming and photographic applications.

The nubia Neo series, aimed at esports aficionados, provides state-of-the-art gaming experiences, leveraging AI features such as AI Companion Demi, AI Performance Engine NeoTurbo, and AI Photography capabilities. Noteworthy hardware improvements include a dual gaming trigger system and a substantial 6000mAh battery, all encased in a cutting-edge esports design.

Additionally, the nubia Z70 Ultra exemplifies ZTE’s prowess in mobile photography, presenting a revolutionary display and advanced imaging technology that appeals to both hobbyists and professional photographers alike.

The nubia devices are competitively priced, with the nubia Neo 3 GT 5G starting at €299 and the nubia Neo 3 5G from €249. Meanwhile, the nubia Flip 2 5G will be available from €699, featuring enhanced durability, an expanded display, and exciting future AI functionalities.

These innovative products will soon be accessible to consumers worldwide, as ZTE continues its mission to provide AI-driven technology that meets the diverse needs of its global audience.

For further details, you can visit ZTE’s booth (3F30, Hall 3, Fira Gran Via) at MWC or explore their official website for more information on the latest product releases.