MoonSwatch Tour Finally Arrives at Tokyo Tower, A Unique Experience Awaits

MoonSwatch Tour Makes History at Tokyo Tower

Swatch is known for its fun and innovative approach to watchmaking, and its latest event, the MoonSwatch Tour, is no exception. After a successful global tour, this unique pop-up experience has finally made its way to one of Japan’s most iconic landmarks: Tokyo Tower. This is the first time the event is set against the backdrop of the tower, a fitting location that symbolizes both history and modernity.

The MoonSwatch Tour aims to introduce the Bioceramic MoonSwatch collection, which is a collaboration between Swatch and OMEGA. This line pays homage to the historic OMEGA Speedmaster Moonwatch that first landed on the moon. The unique design combines OMEGA’s innovative spirit with Swatch’s playful energy, creating a new breed of chronograph that has captured the hearts of fans worldwide since its launch in 2022. Each model in the collection is named after a planet in our solar system, showcasing a storyline and aesthetic that resonates with space enthusiasts and fashion lovers alike.

Due to its limited availability, the Bioceramic MoonSwatch can only be found at select Swatch locations in Japan, making this tour a rare opportunity for fans to experience this exclusive collection firsthand. Collectors and curious onlookers will have the chance to see these remarkable timepieces up close and perhaps even take one home.

This special tour captures the essence of the OMEGA Speedmaster that debuted in 1957, as it travels around the globe in a vintage FIAT 500 featuring the Bioceramic MoonSwatch. The journey began in the summer of 2022 from the Swatch headquarters in Biel, Switzerland, and has since traversed numerous cities, finally making its grand debut at Tokyo Tower, where history and the future intersect.

Participants can visit the event on April 19 and 20 from 10:00 AM to 5:00 PM at the front entrance of Tokyo Tower, located at 4 Chome−2−8 Shibakoen, Minato City, Tokyo. Due to limited stock, those wishing to purchase a MoonSwatch are encouraged to queue up at the entrance as there will be no reservation system in place. Each customer can only buy one item per day, as supplies are limited and will be sold on a first-come, first-served basis.

Beyond this exciting event, Swatch plans to host surprise appearances and special events in unexpected locations. Fans are encouraged to follow Swatch’s official social media channels to stay updated on the latest announcements, exclusive offerings, and other exciting news.

For more information about the MoonSwatch collection and the tour, visit the official website or follow Swatch Japan on Instagram and X (formerly Twitter):

What is the MoonSwatch?

The Bioceramic MoonSwatch collection is an homage to the legendary OMEGA Speedmaster Moonwatch, which was the first watch to reach the moon. Launched in 2022, the collection presents a unique take on chronographs with an innovative design that combines the essence of the Speedmaster with Swatch’s creative energy. With the use of Bioceramic—an advanced material that blends high-end ceramic and bio-derived materials—Swatch continues to redefine the watch industry and establish itself as a leader in lifestyle accessories.

Since its founding in 1983, Swatch has shaken up the watch industry with distinctive designs while maintaining its commitment to quality and innovation. Active in various domains such as art and sports, Swatch embodies a spirit of positivity and creativity that continues to inspire joy in daily life.