Foton Motor Celebrates Brand Day and 30th Anniversary with Global Delegates
On April 22, 2026, Foton Motor marked a significant milestone by hosting its first FOTON BRAND DAY in Beijing. This event was not only a celebration of the company’s 30 years of operation but also a demonstration of its commitment to global expansion and innovation in the automotive sector. Attending were media representatives and dealers from Europe, America, and Southeast Asia, who were treated to a comprehensive overview of Foton’s achievements and future aspirations.
The event commenced with guided tours of the FOTON Cummins factory, the cutting-edge X Laboratory, and the Global Bus Center, where guests witnessed the advanced smart engine production lines and AI-integrated workstations. Participants also enjoyed a hands-on experience with Foton’s diverse range of vehicles, including heavy trucks, light trucks, micro trucks, vans, and new energy vehicles during a driving test session.
At a gala dinner held at the iconic Great Wall of Badaling, Foton's International President, Wu Zongtian, emphasized the company's ethos characterized by perseverance and ongoing personal development. Wu reflected on Foton's journey from its initial light truck offerings to its robust presence in over 140 countries worldwide. The company reiterated its strategy of "Comprehensive Globalization" with an ambitious goal of achieving 300,000 overseas sales by 2030, of which 30% are expected to be electric vehicles.
As part of its strategic expansion, Foton has announced plans to establish industrial bases in regions such as Indonesia, South Africa, Mexico, Saudi Arabia, and Europe over the next five years, promoting collaboration across technology, standards, and the entire value chain. This move will further enhance its position as a global player in the commercial vehicle industry, transitioning from merely exporting products to developing technology partnerships.
During the event, Foton also introduced four brand new models: the GALAXUS truck, which redefines long-distance logistics with enhanced comfort and efficiency; the DAYSTAR, which offers optimal versatility for urban freight transport; the fully electric eVIEW CONNECT, which revolutionizes urban cargo mobility efficiency; and the AUV Smart Bus, a leader in urban microcirculation with its smart features focusing on safety and comfort.
Additionally, the company launched the "FOTON GALAXUS Global Expedition," commencing in Beijing with its first stop in Mexico. This ambitious tour will progress through the Asia-Pacific region and the Middle East, concluding at the Hannover Motor Show. The expedition aims to showcase Foton’s commitment to ecological and intelligent commercial vehicle solutions on the global stage.
As Foton Motor celebrates its 30th anniversary, it remains dedicated to becoming a trustworthy global partner in providing eco-friendly and innovative commercial vehicle solutions. With strategic plans and a commitment to quality and sustainability, Foton is set to redefine the automotive landscape as it moves forward into the next decade.
The event commenced with guided tours of the FOTON Cummins factory, the cutting-edge X Laboratory, and the Global Bus Center, where guests witnessed the advanced smart engine production lines and AI-integrated workstations. Participants also enjoyed a hands-on experience with Foton’s diverse range of vehicles, including heavy trucks, light trucks, micro trucks, vans, and new energy vehicles during a driving test session.
At a gala dinner held at the iconic Great Wall of Badaling, Foton's International President, Wu Zongtian, emphasized the company's ethos characterized by perseverance and ongoing personal development. Wu reflected on Foton's journey from its initial light truck offerings to its robust presence in over 140 countries worldwide. The company reiterated its strategy of "Comprehensive Globalization" with an ambitious goal of achieving 300,000 overseas sales by 2030, of which 30% are expected to be electric vehicles.
As part of its strategic expansion, Foton has announced plans to establish industrial bases in regions such as Indonesia, South Africa, Mexico, Saudi Arabia, and Europe over the next five years, promoting collaboration across technology, standards, and the entire value chain. This move will further enhance its position as a global player in the commercial vehicle industry, transitioning from merely exporting products to developing technology partnerships.
During the event, Foton also introduced four brand new models: the GALAXUS truck, which redefines long-distance logistics with enhanced comfort and efficiency; the DAYSTAR, which offers optimal versatility for urban freight transport; the fully electric eVIEW CONNECT, which revolutionizes urban cargo mobility efficiency; and the AUV Smart Bus, a leader in urban microcirculation with its smart features focusing on safety and comfort.
Additionally, the company launched the "FOTON GALAXUS Global Expedition," commencing in Beijing with its first stop in Mexico. This ambitious tour will progress through the Asia-Pacific region and the Middle East, concluding at the Hannover Motor Show. The expedition aims to showcase Foton’s commitment to ecological and intelligent commercial vehicle solutions on the global stage.
As Foton Motor celebrates its 30th anniversary, it remains dedicated to becoming a trustworthy global partner in providing eco-friendly and innovative commercial vehicle solutions. With strategic plans and a commitment to quality and sustainability, Foton is set to redefine the automotive landscape as it moves forward into the next decade.
Topics Auto & Transportation）
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