Empowering Future Innovators: aytm Sponsors Cal Poly Pomona's AI Adventure Hackathon 2026

In an exciting move for the field of AI and market research, aytm (Ask Your Target Market), a leading AI-assisted insights platform, has declared its sponsorship of the 2026 AI Adventure Hackathon at Cal Poly Pomona. This initiative is not just an event; it's a significant opportunity for students across various disciplines to engage with pressing real-world challenges through the lens of artificial intelligence.

A Platform for Innovation

The hackathon is set to take place from March 20 to April 16, 2026, with the grand finale occurring during Cal Poly Pomona’s AI Fair. Hosted by the Mitchell C. Hill Center for Digital Innovation, the event invites talented young minds to solve authentic consumer research problems, mirroring the challenges that aytm's enterprise clients encounter. As Lev Mazin, the CEO and co-founder of aytm, states, "Consumer insights has always been about asking the right questions to the right audience. What’s changing is the speed, the scale, and the stakes. We want students to grapple with those realities firsthand."

The sponsorship showcases aytm's dedication to nurturing the next generation of leaders in consumer insights. In a rapidly evolving research landscape, it’s crucial that emerging talents gain practical experience with the technologies that are substantially reshaping the industry.

Real Challenges, Real Solutions

Aytm will present participating teams with a concrete consumer research brief that aligns with the kind of issues its platform regularly helps resolve. This hands-on approach ensures that students do not merely learn about market research concepts, but also get the chance to apply their knowledge in a tangible manner. They will be challenged to utilize artificial intelligence to develop solutions that are not only innovative but also actionable.

The hackathon is designed to transcend traditional classroom learning. It is a tangible platform for students to build, test, and present their findings, providing enough insights that could shape decisions for genuine product launches. This experiential learning is vital in today’s fast-paced, data-driven environment.

Investing in the Future

The investment that aytm is making in this hackathon is a reflection of its commitment to fostering a skilled workforce ready to harness the capabilities and challenges posed by advanced technologies. As noted by the Cal Poly Pomona AI in Business Hackathon Organizing Committee, "aytm's sponsorship of the CPP AI in Business Hackathon is exactly the kind of investment our field needs. The students who competed in this challenge didn’t just learn about AI-powered market research — they built it, tested it, and delivered findings actionable enough for a real product launch decision."

By connecting students with real-world applications of AI in research, aytm is not only preparing them for future careers but also helping them understand the rigor involved in modern consumer insights.

About aytm

Aytm is an innovative AI-assisted insights platform that empowers branding, marketing, and innovation teams within leading enterprises to transition from mere curiosity to profound understanding. It provides a comprehensive solution encompassing sample, survey authoring, data analysis, and insights delivery, capable of supporting quantitative, qualitative, and hybrid research across a vast network of respondents globally.

In summary, aytm's sponsorship of the Cal Poly Pomona AI Adventure Hackathon 2026 marks a pivotal moment for students aspiring to excel in market research and AI. This partnership is not only about education but about equipping young innovators with the skill set they need to thrive in an increasingly complex landscape. The future of consumer research looks promising with organizations like aytm making significant investments in talent development and innovation.