Celebrate Tabekko Day!
2026-03-27 09:10:53

Exciting Campaigns to Celebrate Ginbis 'Tabekko Doublutsu Day' on May 5, 2026

Exciting Campaigns for Tabekko Doublutsu Day



On May 5, 2026, Ginbis Co., Ltd. will celebrate "Tabekko Doublutsu Day®" with a couple of exciting campaigns aimed at creating joyful memories for children. This special day was officially designated by Ginbis back in 2018, emphasizing the company's commitment to building a bright future through their long-standing product, "Tabekko Doublutsu", which are adorable animal-shaped biscuits that have captured the hearts of children.

Overview of the Campaigns


The celebrations will feature two major initiatives:

1. Tabekko Doublutsu Diary Campaign (March 27 - April 10, 2026)
2. Tabekko Janken Poitto Campaign (April 27 - May 9, 2026)

Anyone can join in the fun and stand a chance to win fantastic prizes. Here’s a closer look at each campaign:

Tabekko Doublutsu Diary Campaign


This campaign invites participants to create a diary-like submission using pictures that encapsulate their memories.

  • - Contest Period: March 27, 2026, at 10:00 AM to April 10, 2026, at 11:59 PM.
  • - Prizes: Five winners will receive an original classic toy camera inspired by Tabekko Doublutsu, while 500 participants will snag branded keychains.
  • - How to Participate:
- Visit the special campaign site and upload an image you'd like to turn into a diary entry.
- Input your name and memory.
- The uploaded photo will be transformed into a Tabekko Doublutsu-style image using AI.
- Share your creation on X (formerly Twitter) with the hashtag #みんなのたべっ子日記.

Tabekko Janken Poitto Campaign


This fun-filled contest allows participants to challenge their luck through a game of rock-paper-scissors, aiming to accumulate points and win prizes.

  • - Contest Period: April 27, 2026, at 10:00 AM to May 9, 2026, at 11:59 PM.
  • - Prizes: The prizes range from a stylish animal-themed mini-bag for five winners to an array of snacks for 500 participants, depending on the amassed points.
  • - How to Participate:
- Register as a friend on the official Ginbis LINE account.
- Upload your receipt through the chat interface and test your skills in the rock-paper-scissors game.
- Accumulate points based on the game outcomes and enter for campaign prizes.

About Tabekko Doublutsu


Since its debut in 1978, Tabekko Doublutsu has carved a niche in the market as a beloved communication biscuit for parents and children. With each piece showcasing different animal shapes along with their English names, the product is designed not only to be delightful but also educational. The packaging is adorned with multiple interactive and educational elements, reinforcing the experience of learning through fun.

Today, Ginbis expands its offerings beyond just snacks. With merchandise featuring the cherished characters, temporary events, pop-up shops, and movie releases featuring Tabekko Doublutsu, they cater to a diverse audience spanning various age groups while maintaining a loyal following.

You can find more about these exciting campaigns and the delightful world of Tabekko Doublutsu on their official website: Ginbis Campaign.

Company Background


Founded in 1930, Ginbis has dedicated itself to producing high-quality baked goods, maintaining a legacy of craftsmanship and deliciousness. The company's philosophy, "Make dreams come true with snacks!", reflects their commitment to not only provide delectable products but also create unique, enjoyable shapes that engage customers of all ages.

For more details, our readers can check out the Ginbis official site at Ginbis Official.


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Topics Consumer Products & Retail)

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