Keypoint Intelligence Expands European Reach with DataMaster Online Acquisition
Keypoint Intelligence, a leading provider of market intelligence services, has officially announced its acquisition of DataMaster Online (DMO). This strategic move is designed to boost its European operations and offer improved support to dealers across the continent. The acquisition agreement marks a significant milestone for Keypoint Intelligence as it aims to enhance its service offerings and enrich the dealer community with valuable insights and access to data.
Founded over 60 years ago, Keypoint Intelligence has been a critical player in the digital imaging industry, providing independent testing, lab data, and extensive market research. Its reputation for delivering unbiased information and expertise has made it a trusted partner for businesses looking to improve their product positioning and sales success. With the addition of DMO to its portfolio, Keypoint Intelligence is poised to strengthen its foothold in the European market significantly.
DMO is widely recognized in France for its benchmarking services and comprehensive insights into the printing industry. According to Anthony Sci, President and CEO of Keypoint Intelligence, this acquisition will enhance their capabilities to deliver more to the dealer community. "DMO's established presence provides us with a practical understanding of the European market, and we can now offer better access to essential data and localized support for our partners," said Sci during the announcement.
Paul-Jacques Moreau, owner of DataMaster (DMO), expressed optimism about the merger, noting, "Joining Keypoint Intelligence represents a crucial step for DMO, enabling us to broaden our reach and enhance the service we provide to our subscribers and partners." This collaboration is expected to leverage Keypoint's global reach combined with DMO's European benchmarking expertise, ultimately benefiting dealers and manufacturers alike.
The acquisition is backed by Atar Capital, which continues to invest in Keypoint Intelligence, ensuring the amalgamation of DMO's renowned benchmarking capabilities with Keypoint's global presence. Cyrus Nikou, founder and managing partner of Atar Capital, emphasized that this acquisition is a significant leap towards creating an expanded coverage landscape, offering improved services and long-term value generation for all stakeholders involved.
In practical terms, DMO will remain fully operational, ensuring continuity for its existing client base. An ongoing partnership between the two entities will focus on broadening coverage and enhancing access to vital information relevant for manufacturers, dealers, and partners throughout Europe. The financial aspects of the deal were not disclosed, but the implications of this acquisition are expected to unfold in the coming months as both companies align their strategic goals.
Overall, this acquisition is a testament to the ever-evolving landscape of the digital imaging industry, where the convergence of data-driven insights and local market expertise is crucial for success. With Keypoint Intelligence's commitment to empowering its clients through comprehensive research and analysis, the future looks promising for both organizations and the dealer community they serve. As they embark on this new chapter together, clients can anticipate robust support and enhanced offerings that cater to their developing needs in a competitive market.
Founded over 60 years ago, Keypoint Intelligence has been a critical player in the digital imaging industry, providing independent testing, lab data, and extensive market research. Its reputation for delivering unbiased information and expertise has made it a trusted partner for businesses looking to improve their product positioning and sales success. With the addition of DMO to its portfolio, Keypoint Intelligence is poised to strengthen its foothold in the European market significantly.
DMO is widely recognized in France for its benchmarking services and comprehensive insights into the printing industry. According to Anthony Sci, President and CEO of Keypoint Intelligence, this acquisition will enhance their capabilities to deliver more to the dealer community. "DMO's established presence provides us with a practical understanding of the European market, and we can now offer better access to essential data and localized support for our partners," said Sci during the announcement.
Paul-Jacques Moreau, owner of DataMaster (DMO), expressed optimism about the merger, noting, "Joining Keypoint Intelligence represents a crucial step for DMO, enabling us to broaden our reach and enhance the service we provide to our subscribers and partners." This collaboration is expected to leverage Keypoint's global reach combined with DMO's European benchmarking expertise, ultimately benefiting dealers and manufacturers alike.
The acquisition is backed by Atar Capital, which continues to invest in Keypoint Intelligence, ensuring the amalgamation of DMO's renowned benchmarking capabilities with Keypoint's global presence. Cyrus Nikou, founder and managing partner of Atar Capital, emphasized that this acquisition is a significant leap towards creating an expanded coverage landscape, offering improved services and long-term value generation for all stakeholders involved.
In practical terms, DMO will remain fully operational, ensuring continuity for its existing client base. An ongoing partnership between the two entities will focus on broadening coverage and enhancing access to vital information relevant for manufacturers, dealers, and partners throughout Europe. The financial aspects of the deal were not disclosed, but the implications of this acquisition are expected to unfold in the coming months as both companies align their strategic goals.
Overall, this acquisition is a testament to the ever-evolving landscape of the digital imaging industry, where the convergence of data-driven insights and local market expertise is crucial for success. With Keypoint Intelligence's commitment to empowering its clients through comprehensive research and analysis, the future looks promising for both organizations and the dealer community they serve. As they embark on this new chapter together, clients can anticipate robust support and enhanced offerings that cater to their developing needs in a competitive market.
Topics Business Technology）
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