#Japan #LIXIL #Fiace Home #Matsumoto #Yamauura

Yamauura Expands Its Franchise with Fiace Home in Matsumoto

In a significant development in the housing sector, Yamauura Co., Ltd. has recently announced its new franchise agreement with Fiace Home, part of the renowned LIXIL Housing Research Institute. The newest store, named Fiace Home Matsumoto South, marks Yamauura's second franchise location, with plans to officially launch operations in December 2025.

The signing of this franchise contract on October 17, 2025, highlights Yamauura's commitment to quality and innovation in homebuilding while serving the local community. Based in Komagane City, Nagano Prefecture, Yamauura was founded on the spirit of craftsmanship that has propelled its endeavors in manufacturing and community-focused building practices.

Fiace Home, established in 2008, is designed to provide superior housing that meets modern environmental standards. This brand, which stands for making comfortable living a priority, combines high airtightness, insulation, and passive design principles to create sustainable homes that ensure long-term livability. The company has also pledged to enhance its services and heighten brand recognition in Nagano Prefecture, particularly with its expansion into Matsumoto City, the second-largest city in the region.

Yamauura's new Matsumoto location aims to cover an area that includes parts of Matsumoto City and Shiojiri City. The choice to open a store in this vibrant region is in line with the company's broader strategy of enhancing local service delivery and offering more options for customers looking to build their dream homes.

The brand's commitment to sustainability is evident as it actively addresses pressing environmental issues such as climate change. By emphasizing passive design, Fiace Home focuses on utilizing natural energy resources, thereby providing homes that are not only safe and comfortable but also eco-friendly. This ambition is encapsulated in Fiace Home's slogan for 2024: “Optimal Comfort for Your Life.”

In line with its purpose of ensuring a "special life becomes the norm," Fiace Home aims to take home building far beyond traditional parameters. With the opening of its Matsumoto South store, the franchise will become the 18th location nationwide in the Fiace Home network, solidifying its presence in the competitive housing market.

As part of the LIXIL group, which is known for its comprehensive approach to housing and building materials, the Fiace Home brand underscores a commitment to high-quality, durable residences. The company groups its operations under three principal brands—Aifuru Home, Fiace Home, and GL Home—positioning itself as a leader in Japan's housing franchise chain sector. Notably, LIXIL is also launching the YUIE PROJECT in 2024, aiming to further enhance the housing voluntary chain business.

From its roots dating back to 1918, Yamauura has exemplified a dedication to harmonious coexistence with the environment, continuously striving for improvement in its manufacturing processes and community-focused construction methods. The opening of Fiace Home Matsumoto South reinforces this legacy while pushing the boundaries of modern residential design.

As customers seek homes that uphold ecological standards while providing comfort and utility, the partnership between Yamauura and Fiace Home stands to meet these evolving demands effectively, fostering a brighter future for home building in Nagano Prefecture and beyond.