TCL Celebrates Women’s Basketball at the 2026 FIBA World Cup with Innovative Technology Initiatives

TCL Champions Women’s Greatness at the FIBA Women’s Basketball World Cup 2026

This September, Berlin will host the much-anticipated FIBA Women's Basketball World Cup 2026, where top teams from around the globe will showcase their talents. As a proud Global Partner of FIBA, TCL is bringing its innovative TCLforHer campaign to life, enhancing the fan experience through technology-driven initiatives that celebrate the commendable achievements of women athletes.

Embracing the Spotlight with Technology

The World Cup serves as an incredible platform not only for sporting excellence but also as an opportunity to spotlight female athletes who inspire on and off the court. As noted by Wei Xue, Vice President and ESG Director of TCL Technology, the tournament is a means to foster confidence, resilience, and teamwork, traits quintessential to women's basketball. TCL aims to amplify these qualities through its tech initiatives, thus encouraging women around the world to pursue their dreams.

The company’s Lucky Frame feature will turn game highlights into sharable moments, allowing fans to capture and relive the thrill of pivotal plays, creating memorable interactions between athletes and supporters.

A Commitment to Women in Sport

Throughout the 36 games in the tournament, standout performances will be recognized with the TCL Player of the Game award. This initiative aligns with TCL's larger TCLforHer initiative, which was launched in 2021 and focuses on combining technology, sport, and education to promote women's empowerment.

In collaboration with the FIBA's Her World, Her Rules campaign, TCL actively encourages girls and women to gain confidence and challenge societal limitations through sports. The brand is not just promoting women in sports; they are also providing a framework for personal and professional development.

Enhancing the Fan Experience

TCL's dedication to enriching the fan experience is evident through numerous promotional efforts at the tournament. Banners and courtside electronic boards will feature TCL branding, while interactive booths allow fans to connect with the games on a new level. The TCL Lucky Frame initiative, giant TIFO displays featuring fan artwork, and exciting TV giveaways will all create an engaging atmosphere at the Berlin Arena, transforming the way fans experience matches.

Beyond the immediate arena, TCL is leveraging its product range—such as smart TVs and mobile devices—to enhance how audiences interact with the sport at home. Whether through viewing on a massive screen or using wearable tech, TCL ensures that fans feel a part of the action, no matter where they are.

Connecting Through Global Sports

Sports are pivotal in TCL's global branding strategy, utilizing them as a language that can resonate across cultures. By forming partnerships with major organizations, including FIBA and the Olympic movement, TCL is making elite sports more accessible to fans. Moreover, partnerships with national football teams throughout Europe further solidify TCL's commitment to making sports an integral part of everyday life for fans around the world.

In its essence, TCL is passionate about bridging the gap between fans and their favorite teams and athletes through technology—turning moments of greatness into daily inspirations.