Immersion in Tohoku's Seasonal Wonders at Osaka Kansai Expo
From June 13 to 15, 2025, the Osaka Kansai Expo held the event "Tohoku Shiki no Irodori & Tohoku Kizuna Matsuri" at the Expo Arena's "Matsuri" venue. This remarkable event allowed attendees to immerse themselves in the rich culture and vibrant landscapes of the Tohoku region through an innovative immersive installation known as the "Tohoku Trip Theatre."
The Tohoku Trip Theatre
Situated in the expansive "Tohoku Trip Zone," this unique dome-shaped projection theater offered a stunning visual experience. Built by 360Real, a leading immersive technology company based in Minato, Tokyo, the theatre showcased a mesmerizing 7-minute video that displayed the four seasons of Tohoku, its culinary delights, and festive celebrations, all through advanced imaging technology called Villusion360.
The Villusion360 solution allows a single projector to project vivid images across up to five surfaces - walls, floor, and ceiling. With a powerful adjustable brightness of up to 20,000 lumens and a reversible design that accommodates both ceiling and floor placements, tailored installations are seamlessly executed based on the space's requirements.
Visitors could relish this immersive experience every 15 minutes, with each session welcoming up to 30 participants, who were seated to gaze upwards at the expansive visuals, making them feel as if they were enveloped in Tohoku's natural beauty.
Event Highlights
The event attracted an impressive total of approximately 54,000 visitors. It provided guests with a free viewing experience (separate admission to the Osaka-Kansai Expo was required). Each screening transported attendees through a blend of stunning visuals and high-quality sound, simulating the feeling of being in Tohoku itself.
Villusion360: A Game Changer in Immersive Projection
Villusion360 represents the cutting edge of immersive panoramic imaging, created by 360Real. This technology revolutionizes the way people experience attractions and venues by providing an eye-capturing, immersive viewing experience without the necessity of VR goggles. In addition, multiple projectors can be combined to create a 360-degree projection, further enhancing the viewer’s experience.
360Real's Vision and Services
360Real's mission extends beyond simply supplying equipment. The company is dedicated to transforming spaces into valuable experiential environments. They cater to diverse sectors including architecture, tourism, education, and events, striving to turn spaces into compelling media destinations. Their products include not only Villusion360 but also services like "Digital Tori" for high-resolution 360-degree image capturing, and "Labpano," a budget-friendly live-streaming camera, enabling impactful real-time broadcasting from various locations or events.
About 360Real
Company Name: 360Real Inc.
CEO: Ryohei Seki
Location: 1-22-11 Ginza, Chuo, Tokyo, 2nd Floor, Ginza Otake Residence
Business Activities: Space production, event management, equipment rental services
Website: 360Real
360Real continues to lead the way in immersive experience design, providing next-generation digital transformation solutions that make every event memorable. Check out their product pages for more insight into their offerings:
Villusion360,
Digital Tori, and
Labpano.