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Indulge in Freshness: Seven-Eleven’s Bakery Discount Campaign

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, has announced an exciting promotional event for its popular Cafe Bakery. From January 21 to 25, 2026, customers can enjoy a 30 yen discount on all items classified under the “Freshly Baked” and “Freshly Fried” series. This marks the first time such a comprehensive discount will be available nationwide across all stores in the country.

Freshly Baked Goods at Your Convenience

The Seven-Eleven Cafe Bakery has received acclaim for serving bakery items that are baked in the store's specialized ovens. This technique enhances the aroma and texture of the goods, allowing customers to indulge in freshly baked flavors right from their neighborhood convenience store. With the winter chill setting in, there's nothing better than enjoying warm bread or donuts as a special treat for yourself. This promotion encourages everyone to take a moment for self-care and enjoy these delightful, fresh products during their busy daily routines.

Promotional Details

Eligible Products

• - The campaign covers items in the “Freshly Baked” and “Freshly Fried” series sold within the counter display cases in participating stores.

Discount Structure

• - A discount of 30 yen will be applied to the standard prices at Seven-Eleven (excluding tax).

Campaign Duration

• - The promotion runs for five days from January 21 (Wednesday) to January 25 (Sunday) of 2026.

Availability

• - This discount encompasses all Seven-Eleven locations across Japan – however, some items may vary by store and availability.

Note

• - Immediate service of items may not always be possible due to in-store preparation processes.
• - The discount applies to the standard prices and will be deducted from the discounted prices for items under the “Eco Price” scheme if applicable.
• - Customers cannot combine this offer with other promotional discounts, but coupon discounts can be used together.
• - Please be aware that stock limitations may apply, and items are subject to change based on availability.

Featured Products

Here’s a glimpse of what you can expect from the Bakery Collection:
1. Fried Curry Bread
Price: 149 yen (160.92 yen incl. tax)
A crispy outer layer with a fluffy inside, made with special breadcrumbs and a blend of over 30 spices.

2. Soft Melon Bread
Price: 149 yen (160.92 yen incl. tax)
Known as the bestseller from the Seven-Eleven Bakery, this melon bread delights with its moist and fluffy texture.

3. Crunchy Croissant
Price: 176 yen (190.08 yen incl. tax)
Rich in butter flavor, these croissants boast a deliciously crispy outer layer.

4. Chocolate Cookie
Price: 186 yen (200.88 yen incl. tax)
Enjoy the contrast of a crispy exterior and a moist interior for a new cookie flavor experience.

5. Sausage Donut
Price: 149 yen (160.92 yen incl. tax)
A delightful blend of savory pork sausage wrapped in a satisfying donut dough.

6. Sugar Donut
Price: 130 yen (140.40 yen incl. tax)
A fluffy donut, freshly fried and coated in sugar for a sweet treat.

Guinness World Record Achievement

Adding to the excitement, Seven-Eleven’s Fried Curry Bread has achieved a Guinness World Record for being the best-selling freshly made curry bread brand based on sales from January to December 2023, totaling over 76 million units. This remarkable achievement showcases the brand’s popularity and commitment to quality.

A Message from Seven-Eleven

With the aspiration to warm both hearts and bodies, the Cafe Bakery initiative was launched to brighten customers’ days. We aim to provide a slice of delight that feels not just like a trip to a convenience store, but like a cozy visit to the neighborhood bakery. We invite you to take advantage of this limited-time offer and relish in a moment of bliss with our freshly baked goods.

For more details about product ranges and availability, please visit the official Seven-Eleven website at Seven-Eleven Bakery.

Note: Product availability, names, specifications, and pricing may vary by location and could change without notice. The prices displayed are based on the reduced consumption tax rate of 8%.