Public Partners with Aston Martin Aramco for Exclusive User Experiences at U.S. Races
Public Partners with Aston Martin Aramco: A New Era for U.S. Investors
In an exciting development for investment enthusiasts, Public has officially joined forces with the Aston Martin Aramco Formula One™ Team. designated as their Official U.S. Investment Platform, this partnership is set to roll out over the 2025 U.S. Grand Prix campaign, which includes races in Miami, Austin, and Las Vegas. This initiative is not just about branding; it's about creating unique investment experiences for participants.
A Strategic Collaboration
The collaboration goes beyond mere marketing tactics. Aston Martin Aramco is investing in Public, forging a relationship that echoes both brands' commitment to innovation and excellence. Public, known for its user-friendly investment platform, aims to empower individuals to build robust investment portfolios, while Aston Martin Aramco embodies speed, sophistication, and a relentless drive for performance.
Leif Abraham, Co-CEO and Co-Founder of Public, remarked on the significance of this alliance: "Public is intended for those who take investing seriously, and partnering with Aston Martin Aramco, a brand renowned for its dedication to excellence, is a natural fit. Formula One serves as an extraordinary platform to showcase what peak performance looks like, and we are proud to be affiliated with such a respected team."
Engaging the Audience Through Digital Experiences
As part of this partnership, Public is introducing a digital scavenger hunt, which will invite both new and existing customers to discover exclusive experiences linked to the U.S. Grand Prix events. Participants will be tasked with finding AMR25 race cars within the Public app, and completing this challenge will automatically enter them into a draw for a VIP experience at the Las Vegas Grand Prix later this year.
Jefferson Slack, Managing Director of Commercial for the Aston Martin Aramco Formula One™ Team, added, "Public offers a refreshing and accessible approach to investing—rooted in innovation, transparency, and empowerment. These values reflect our commitment to not only excel on the racetrack but also to engage meaningfully with our community. In the U.S., where our fan base continues to expand, this collaboration with Public sets a new standard for modern investment."
Amplifying Brand Visibility
Throughout the 2025 U.S. racing season, Public's branding will be prominently displayed on the inside halo and tradeplate of the AMR25 race car, marking its debut at the Miami Grand Prix scheduled from May 2-4. This high-profile visibility is expected to showcase Public's innovative approach in a high-octane environment, further solidifying its position as a leading investment platform.
About Public
Public is redefining how individuals engage with investing by simplifying the process and making it accessible. Users can create diverse investment portfolios consisting of stocks, options, and bonds, all in one place. Furthermore, Public's AI tool, Alpha, provides essential data and insights to help users make informed decisions. The goal is to empower every investor, regardless of their background, to take charge of their financial future.
About Aston Martin Aramco Formula One™ Team
Aston Martin boasts over a century of racing history, with its origins tracing back to 1913. The brand has become a symbol of high-performance luxury vehicles, and its commitment to racing excellence continues to be evident today. Having invested significantly in technology and sustainability, the team aims not only to succeed on the track but also to uphold corporate social responsibility through initiatives like the I / AM fan engagement platform and the Make A Mark ESG program.
As the partnership unfolds, both Public and Aston Martin Arymco are committed to elevating the investing experience for U.S. customers, promising a fun and engaging platform that reflects the thrill of Formula One racing. The anticipation builds as team dynamics unfold on and off the track in the exhilarating season ahead.