#Malta #Gzira #SOFTSWISS #Online Betting #Prediction Markets

SOFTSWISS Launches Innovative B2B Solution in Prediction Markets

In a significant advancement for the online gaming industry, SOFTSWISS, a global software provider, has announced the launch of its new B2B solution, the SOFTSWISS Prediction Markets. This innovative platform is designed to allow online casinos and sportsbook operators to access the burgeoning market for event-based betting, an area that has seen tremendous growth in recent years.

A New Era in Betting

The SOFTSWISS Prediction Markets solution operates on a fixed odds model, enabling operators to engage a broader audience than traditional sportsbooks, without the complexities associated with peer-to-peer (P2P) betting platforms. This new offering becomes crucial as the industry adapts to the preferences of a modern demographic increasingly interested in betting on real-world events.

With the growing engagement in betting on political, economic, technological, and cultural events, SOFTSWISS has effectively positioned itself at the forefront of this trend. Players can place bets on binary outcomes of various real-life scenarios, ranging from election results to stock market changes, shifting the focus from traditional sports gambling to pressing world events.

Market Growth and Opportunities

The forecast for operational volume in the United States alone has skyrocketed, from about $300 million in 2024 to an anticipated range of $40 to $50 billion in 2025. Despite the opportunities presented by platforms like Polymarket and Kalshi, traditional iGaming operators had previously been hesitant to engage with prediction markets. However, the team at SOFTSWISS sees untapped potential in this growing segment, indicating a significant shift in player engagement.

Olga Resiga, SOFTSWISS's Business Development Director, commented, "We are observing a growing segment of players. Prediction markets not only extend the offerings of sportsbooks but attract a completely new audience that has not interacted with traditional betting products. Users are driven by their knowledge of global events rather than fandom. Operators who underestimate this shift risk losing not only demand but also a new generation of players."

Simplifying Integration for Operators

One of the standout features of SOFTSWISS's approach is its fixed odds framework, which provides operators with enhanced control over pricing and margins. This model allows for effective risk management within the familiar structures of sportsbooks, making it accessible and straightforward for existing operators to add these markets to their platforms without extensive system overhauls.

According to Alexander Kamenetskyi, Chief Operating Officer of SOFTSWISS Sportsbook, the real consideration for most operators is how to integrate prediction markets effectively. He noted, "For many operators, the question isn't whether prediction markets are appealing but how to integrate them into an existing platform without needing to reconstruct the entire exchange system. A fixed odds model simplifies this process. It allows operators to gauge demand while navigating risk and compliance structures they are already familiar with, attracting audiences who may not fit into the traditional sports gambling mold."

About SOFTSWISS

SOFTSWISS is a renowned global technology company, offering award-winning iGaming software solutions since 2009. With over 2,000 professionals backing the company, SOFTSWISS serves more than 1,000 global brands. The launch of the Prediction Markets is set not only to broaden their product offering but also to redefine the future of online gambling by accurately reflecting changing player behaviors and preferences.

This strategic move is pivotal for SOFTSWISS as the company continues to innovate and lead within the dynamic landscape of the iGaming sector, ensuring its place as an industry pioneer.



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