#United States #San Antonio #Crunch Fitness #gym expansion #Chequan Lewis

Crunch Fitness Celebrates a Historic Year at the 2026 Global Franchise Convention

San Antonio, June 25, 2026 - Crunch Fitness, a renowned name in fitness, held a monumental event gathering over 700 franchisees, team members, and partners at its 2026 Global Franchise Convention, marking the largest meeting in the brand's history. This year's convention was particularly special as it heralded a new era of growth under CEO Chequan Lewis, who took the reins amidst a surge of franchise momentum and expanding international interest.

Rapid International Expansion

With a robust plan underway, Crunch Fitness aims to open around 100 new gyms globally this year, building on an impressive network of over 550 locations that service approximately 3.5 million members worldwide. Recently, the brand made its debut in India by launching its first facility in Noida, with aspirations to create a total of 75 gyms across the nation. This significant move underscores Crunch's position as one of the most rapidly expanding fitness brands globally.

Moreover, Crunch has recently entered the Mexican market with a master franchise agreement that promises to introduce a minimum of 50 gyms in the upcoming years, marking the company’s entry into Latin America. Additionally, in New Zealand, Crunch is set to establish at least 10 locations over the next five years, with the first location expected to open by the first quarter of 2027. This expansion strategy showcases Crunch's commitment to bringing its unique fitness experience to more international communities.

Innovative Brand Evolution

The convention also highlighted a significant evolution within the Crunch brand. Attendees had the exclusive opportunity to witness innovative fitness concepts and expansions, such as the new Crunch 3.0 gym design, which features specialized experiences including the Crunch Reform Pilates, Pump Strength Training Studio, Spar Boxing Studio, and a dedicated Abs & Glutes studio. Alongside these specialized offerings, the convention introduced enhanced recovery amenities focusing on recovery techniques, contrast therapy, and red-light therapy, embodying Crunch's commitment to diverse fitness and recovery methods under one roof.

Also revealed was the next evolution of Crunch Select, a premium concept designed to elevate the Crunch experience in select markets. This reimagined model combines boutique-inspired studios and upscale amenities, promising an enriched fitness environment that aligns with evolving member expectations. The first location adopting the upgraded Crunch Select model is anticipated to open in Long Beach, New York, later this year, setting a new standard for future developments.

Emphasizing Community Contributions

The event further emphasized Crunch's dedication to making a positive impact through its philanthropic initiative, Crunch Cares Fueling Our Heroes. In collaboration with Soldiers' Angels, volunteers assembled over 500 care packages and created 150 no-sew fleece blankets for veterans, as well as writing thousands of heartfelt notes to active-duty military personnel.

Jim Rowley, Executive Chairman of Crunch Fitness, affirmed, “Celebrating the theme 'No Limits' represents our appreciation for everyone who brings the Crunch experience to life every day. Each interaction at our gyms helps shape the brand for gym-goers globally.”

Recognizing Achievements and Leadership

A new highlight of the convention was the establishment of the James P. Rowley Award for Frontline Leadership, honoring exceptional leaders within the franchise system. Named after Executive Chairman Jim Rowley, this award celebrates individuals who exemplify industry-leading qualities such as innovation, emotional intelligence, and operational excellence.

This year also recognized outstanding achievements across various categories, showcasing several franchises for their operational excellence and commitment to growth. These airlines signify Crunch’s broadening success and impact in the fitness industry.

A Vision for the Future

In conclusion, Crunch Fitness is firmly positioned to continue its rapid growth while innovating its offerings. After a landmark convention underscoring its new leadership and global outreach, the brand looks set to establish itself even more firmly as a leader in the fitness industry, transforming lives and redefining what fitness means. With passionate franchisees and a committed community, Crunch is primed for an exciting future with limitless opportunities ahead.