#Japan #Tokyo #Savile Row #Patrick Grant #bespoke tailoring

Celebrating 360 Years of Savile Row

In 2026, the world of men’s fashion marks a significant milestone—the 360th anniversary of the suit's inception. At the heart of this global celebration lies Savile Row, a prestigious street in London renowned for its bespoke tailoring. On May 25, 2026, Shoeisha will publish a remarkable compendium titled 'The New Guide to Men’s Suits: Understanding the Culture and Allure Through the History and Tailoring Techniques of Savile Row', authored by Patrick Grant, a co-owner of Norton & Sons, a prominent tailoring business on Savile Row.

The Essence of Savile Row

Savile Row is synonymous with high-end custom-tailored suits, drawing admirers and clients from around the globe. This vibrant stretch of tailors has cultivated a rich tradition of bespoke craftsmanship, characterized by its unique tailoring techniques, which are splendidly showcased in the upcoming book. The guide demystifies the intricate art of tailoring, offering a glimpse into the craftsmanship and passion that rushes through the veins of Savile Row's master tailors.

Grant's extensive experience has allowed him to collaborate with skilled artisans who have honed their craft over the years. Through detailed illustrations and narratives, this book will dissect the tailoring processes behind trousers, coats, waistcoats, and shirts, revealing the synergetic relationship between tradition and modernity in the artisanal process.

Celebrating Craftsmanship

Under the meticulous supervision of Tomo Morita, who founded the bespoke tailor shop SHEETS in Japan after training at renowned establishments like Kilgour and Stowers Bespoke, the guide also captures the commitment to excellence that defines Savile Row's heritage. Morita's insights enhance the comprehensive approach to presenting the unique methods that have been preserved over centuries.

The historical depth of Savile Row is remarkable; it has clothed many notable figures throughout the ages. From the suit prototype created under the reign of Charles II to the detailed exploration of tailoring influences by iconic figures such as George 'Beau' Brummell, Edward VII’s penchant for stylish garments, and the evolution of the lounge suit, readers will experience an exquisite narrative that unfolds the art of the suit.

Throughout the timeline, notables like Napoleon III, Winston Churchill, the Bush family, and cultural icons such as the Beatles, Mick Jagger, and Elton John have lent their presence to these fine garments, showcasing the crossroad of politics, art, and fashion that Savile Row embodies.

A Guide for Enthusiasts

Whether one is a frequent wearer of suits or a history buff inspired by the intersection of culture and style, this book promises engaging and insightful content sure to enthrall any reader. The knowledge enclosed within its 176 pages is not just for the fashion enthusiast, but also for those who appreciate craftsmanship, heritage, and the beautiful narratives of human expression through attire.

Book Release Information

• - Title: The New Guide to Men's Suits: Understanding the Culture and Allure Through the History and Tailoring Techniques of Savile Row
• - Author: Patrick Grant
• - Release Date: May 25, 2026
• - Price: ¥4,620 (excluding tax)

Available in bookstores nationwide and online, including:

• - Shoei-sha’s online store: SEshop
• - Amazon: Amazon Product

The guide promises to be a delightful journey through the legacy of Savile Row—one that every suit aficionado and cultural historian will want to explore. Dive into a world where history and haute couture meet, and appreciate the art of tailoring perfected over three centuries.