#Japan #Bunkyo-ku #Belle Me #Melty Gloss #Dewy Gray

Introducing the Two New Shades of Belle Me Contact Lenses

As part of its mission to allow individuals to choose the version of themselves they wish to project, Belle Me has announced the upcoming launch of its new water-glow veil color contact lenses. Set to hit the market on May 20, 2026, these lenses will offer an elegant enhancement to your eye appearance, providing a vibrant yet natural look.

New Shades

The two exciting additions to the Belle Me lineup include:
1. Melty Gloss: This shade features a crescent highlight color that creates natural three-dimensional effects while adding a soft, luminous shine to your eyes.
2. Dewy Gray: As the only gray option from Belle Me, this shade incorporates a sophisticated radiating dot design that offers depth and a polished appearance to your gaze.

About Belle Me

Belle Me launched in April 2022 as a sister brand to the daily disposable circle contact lenses known as “Seed Eye coffret 1day UV M.” The brand was created in response to the growing demand for contact lenses that align with various lifestyles and current trends. With its tagline “Choose the version of you that you want to be,” Belle Me caters to customers who wish to enhance their look discreetly or seek nonchalant chic colors.

Currently, the brand offers five distinctive brown nuance shades. The new product introduction will expand the range to seven different colors, allowing for greater selection and freedom to change daily according to personal style and mood.

Existing Colors in the Belle Me Lineup

• - Belle Brown: Offers a classic brown leans that enhances the natural beauty of your eyes.
• - Tear Brown: Combines natural brown tones with a slight rim for a fresh transparent look.
• - Peach Brown: Adds a hint of pink to a natural brown base for a soft and endearing appearance.
• - Hazel Ring: Mimics the natural look with a subtle ring for a bright and clear eye.
• - Olive Brown: Blends olive and brown for a refined, mature look with a hint of coolness.

New Marketing Campaign

To celebrate the launch of these new colors, Belle Me has updated its key visual through the collaboration with its image character, Haruka Fukuhara. The refreshed visuals are intended to embody the new product's essence of a water-glow veil concept, featuring Haruka against a backdrop that radiates luminous beauty.

A commemorative Web Commercial titled, “Today’s Me is Water-Glow Veil Color Contact,” featuring Haruka Fukuhara will also be released around the same date. The commercial will showcase the unique attributes of Melty Gloss and Dewy Gray, with Haruka perfectly illustrating the emotions and aesthetics of wearing these lenses.

Important Considerations

As a reminder, contact lenses are considered advanced medical devices, so it's essential for customers to receive proper eye examinations and prescriptions from certified ophthalmologists before making their purchases. They should always read the accompanying instructions carefully to ensure safe use before donning their new lenses.

Company Overview

Founded in 1957, Seed Co., Ltd. is a leading contact lens manufacturer based in Bunkyo-ku, Tokyo. With grassroots research dating back to 1951, this company is poised to celebrate its 70th anniversary as a comprehensive eye care manufacturer. Seed Co. aims to deliver quality products and services that cater to the diverse needs of customers, achieving a “Japan Quality” standard through rigorous domestic production processes. Currently, its products are marketed not only in Japan but also across over 50 countries globally, contributing to a world that values visibility and enhancement of one’s vision.

For more information about Belle Me, visit Belle Me Official Instagram, X, and TikTok.