TAOYA Gero: A Luxurious Rebranding of the Historic Hot Spring Resort

Experience Ultimate Relaxation at TAOYA Gero Hotel

On June 23, 2025, the TAOYA Gero Hotel will proudly celebrate its rebranding, providing guests with a new level of luxury amidst the stunning scenery of Gero Onsen, which has been revered as one of Japan's top three hot springs. The hotel is currently accepting reservations starting April 21, 2025, and promises an unforgettable stay marked by relaxation and rejuvenation.

Gero Onsen, nestled in the Hida Mountains, boasts over a thousand years of history and is recognized as an extraordinary hot spring destination alongside Kusatsu and Arima. The area not only offers serene views but is also a vibrant hub for food lovers and sightseeing enthusiasts. With its rebranding, TAOYA Gero aims to transform the existing Premium Gero Shin-kan into a chic, modern resort for adults, focusing on both comfort and style.

Rebranding Highlights

Luxurious Bathing Experience

One of the most exciting upgrades at TAOYA Gero will be the addition of a large public bath and breathtaking semi-open-air baths designed to offer stunning views of the surrounding hot spring town. This facility will be located on a separate floor from the existing large bath area. Guests will be able to enjoy the beauty of Southern Hida's nature while relaxing in the open air. For those who prefer indoor baths, the glass-enclosed bath area allows for enjoyment of the serene landscape no matter the weather, ensuring that comfort and beauty go hand-in-hand.

A new lounge area will also be established, providing the perfect spot to unwind after a rejuvenating bath.

An Elevated Dining Experience

Dining at TAOYA Gero will be a highlight of your stay. The hotel’s dining area is being remodeled to allow for more personal space between tables, ensuring a relaxing dining atmosphere. The decor will reflect a modern sophistication, with updated colors and lighting to enhance your culinary experience.
Even more exciting is the introduction of an all-inclusive dining concept. This means that not only will guests enjoy exquisite meals, but all alcoholic beverages at dinner will be available on a complimentary basis. For those who savor local flavors, Gifu prefecture’s finest drinks will also be included.

Exclusive All-Inclusive Amenities

TAOYA Gero is redefining luxury with its all-inclusive services, which provide a range of benefits to enhance your stay. Guests can enjoy complimentary use of massage chairs throughout the hotel, and a delightful late-night snack service will be available for those cozy evenings. From check-in to check-out, every moment at TAOYA Gero is designed to be a step into a luxurious, extraordinary experience.

What Sets TAOYA Apart

The TAOYA brand embodies a philosophy of tranquility and relaxation, encapsulated in their motto, "Breathe Easy, Live Calmly." This oasis aims to provide a unique escape where guests can immerse themselves in nature and unwind without the stress of everyday life.
With luxurious surroundings and a focus on relaxation, TAOYA Gero is taking its offerings to the next level, emphasizing a guest-friendly all-inclusive model that alleviates the hassle of additional fees for meals and services.

For more information or to reserve your getaway, visit TAOYA Official Website or call the hotel at 050-3615-3456 (available from 9:00 AM to 7:00 PM).

As the grand opening approaches, preparation is underway to ensure that TAOYA Gero offers an exceptional experience for all guests. This rebranding is set to be an exciting transformation, reinforcing the hotel’s commitment to providing incredible service in the heart of Gero's natural beauty.