#Japan #Shiojiri #Trust Bank #Shiojiri City #Nihon University

Innovative Local Products: A Shiojiri City Initiative

In an exciting era of collaboration, Shiojiri City in Nagano Prefecture has embarked on a groundbreaking project with Nihon University and Trust Bank. This initiative aims to create two unique local products reflecting the city's rich resources and culture, marking a significant milestone in community engagement and sustainable development.

Background of the Collaboration

Shiojiri City, known for its diverse resources such as wine and agricultural products, faces challenges related to a shortage of industry players and the need to connect with younger generations. To address these issues, in September 2025, the city and Trust Bank signed an agreement to develop products that utilize local resources while also encouraging sustainable economic growth.

As part of this agreement, a project focusing on the development of return gifts for the hometown tax program was launched with the involvement of students from Nihon University's Faculty of Law. The students engaged in dialogues with local businesses, exploring how to enhance the appeal of new return gifts. Their approach included redesigning the stories, enhancing product value, and fine-tuning designs—all with a fresh perspective from the youth.

This innovative endeavor aims not only to promote Shiojiri City's unique charm but also to foster a sustainable interest in the region, potentially increasing the number of engaged residents and aiding local industries.

Newly Developed Return Gifts

1. Healthy 'Support Oyakis' by Kakami Seifun

• - Description: Inspired by the local sports culture, these oyakis feature a combination of Shinshu-grown mushrooms and high-protein pea powder, making them a healthy and hearty option. Available in three flavors: Maitake Dry Curry, Shimeji Bacon with White Sauce, and Eryngii Bacon with Butter Soy Sauce.
• - Donation Amount: Starting from 13,500 yen
• - Link: Support Oyakis

These 'next-generation oyakis' are a result of student ideas grounded in nutritional science. The aim was to provide a balance of sports encouragement and nutritional support. Through extensive research of national best practices, students introduced the idea of using protein, which the manufacturing partners enhanced with professional expertise to balance taste and health. The result is a satisfying, nutritious snack ideal for athletes.

2. CAVE Kikyō by SHIOJIRI BASE

• - Description: A 100% Concord native red wine from Shiojiri, characterized by its rich aroma, fruity taste, and low tannins for easy drinking. Students contributed to the label design.
• - Donation Amount: Starting from 11,000 yen
• - Link: CAVE Kikyō

Drawing inspiration from Shiojiri’s flower, the Kikyō, the students crafted a label that reflects the city's essence. They conducted thorough research to identify Shiojiri's distinctiveness, differentiating it from existing products. Their design features delicate representations of Kikyō flowers and vines, presented in a friendly color palette, transforming traditional Shiojiri wine into a modern enjoyment experience.

Looking Ahead

This project not only showcases the innovative integration of student insights and local business expertise but also sets the stage for ongoing collaborations aimed at enhancing local resources and sustaining community development. Looking forward, Shiojiri City intends to continue fostering initiatives that elevate resource value, cultivate talent, and create lasting community relationships.

Conclusion

Shiojiri City, often recognized for its exquisite wines and historical significance, stands at the cusp of an exciting transformation. By harnessing the drive and creativity of young minds from Nihon University alongside established business practices from Trust Bank, this initiative can pave the way for a more vibrant and sustainable local economy. As these new products hit the market, they not only represent the fusion of education and practical application but also celebrate the unique identity of Shiojiri City.

For more information about Shiojiri City, visit Shiojiri City Official Site.

For further details about Nihon University, visit Nihon University Official Site.

For additional insights on Trust Bank, visit Trust Bank Official Site.