#USA #Phoenix #financial literacy #Desert Financial #Nicole Lapin

A New Financial Adventure for Arizonans

Desert Financial Credit Union has recently joined hands with Nicole Lapin, a New York Times Bestselling Author and renowned personal finance expert, in a bid to uplift the financial literacy of Arizonans. The initiative aims to better equip local residents with the knowledge and tools necessary to manage their finances effectively.

Nicole Lapin has been a long-time advocate for credit unions, praising their commitment to community service and member support. "I've always been a huge believer in credit unions because they consistently put people before profits," she remarks. Her dedication to enhancing financial education aligns perfectly with Desert Financial’s mission to empower individuals and families throughout Arizona.

In this collaboration, Lapin will be sharing vital financial advice covering essential topics such as budgeting, fraud prevention, and the many benefits associated with banking at a credit union. She plans to leverage social media as a platform to deliver accessible insights and tips, aiming to instill a sense of confidence among her audience when it comes to managing their finances.

Jeremy Nelson, Chief Marketing Officer of Desert Financial, expressed excitement about the partnership. "Healthy financial well-being starts with quality education, and this collaboration with Nicole is a fantastic way to deliver fundamental information to our community," he states. Nelson emphasizes the importance of having access to relatable and practical financial advice, which is exactly what Lapin brings to the table.

Desert Financial Credit Union, a pillar in Arizona for over 85 years, prides itself on promoting financial well-being through personalized banking solutions. The credit union boasts more than 475,000 members and nearly $9 billion in assets, ensuring that they provide services that meet the unique needs of every individual at various life stages—from saving for college to planning for retirement. They are also recognized for their offerings like free checking accounts without the burden of minimum balances, free financial workshops, and online resources to assist members.

Apart from her role as a financial educator, Lapin has released five significant works in personal development and finance. Her most recent publication, "The Money School: 12 Simple Lessons to Master Financial Markets and Investing," continues to be a beacon of knowledge for many. Additionally, she brings her experience as a former news anchor for networks like CNN, CNBC, and Bloomberg to the forefront of her initiatives. Lapin hosts her daily show, "Money Rehab," on the Money News Network, further extending her reach and influence.

For anyone eager to benefit from Nicole Lapin’s expert advice, they can find ongoing updates and information through Desert Financial’s dedicated webpage. Following their social media channels, like @desertfinancial on Instagram, will also keep individuals informed about the latest news and financial tips.

About Desert Financial Credit Union

Desert Financial Credit Union has been steadfast in its commitment to supporting the people of Arizona for over 85 years. With over 50 locations statewide, it stands as a reliable banking partner for countless local residents. In 2025, the credit union made headlines by returning $16 million to its members through the Member Giveback Bonus, solidifying their dedication to ensuring the financial success of their community.

As the official retail banking partner of Arizona State University® and several local sports teams, Desert Financial continues to extend its reach and community involvement, fostering an environment where financial literacy can thrive. To learn more about their services or the collaboration with Nicole Lapin, visit DesertFinancial.com.