#Japan #Tokyo #MINKABU #Dentsu PR Consulting #IRwith PR

Introduction

In a rapidly changing investment landscape, Dentsu PR Consulting and Minkabu have teamed up to launch an innovative service named "IRwith PR", aimed at measuring the effectiveness of Investor Relations (IR) and Public Relations (PR) activities targeting individual investors. Set to launch on August 25, 2025, this service arises from the pressing need for companies to adapt their communication strategies to engage a more diverse pool of investors.

The Need for Effective IR Strategies

With the introduction of the new NISA (Nippon Individual Savings Account) system, there has been a surge in interest towards stocks among a broader demographic. Amid these developments, Tokyo Stock Exchange has also mandated that all listed companies enhance their IR systems starting from July 2025. Investors today not only expect companies to have structured IR activities but also inquire about their effectiveness and responsiveness.

What is 'IRwith PR'?

The service leverages the extensive traffic data from Minkabu’s premier financial media platforms, "MINKABU" and "Kabutan", and combines it with essential metrics such as media coverage and stock trading volume. This comprehensive data integration allows for an objective assessment of IR and PR activities, facilitating the creation of detailed consulting reports.

By analyzing both the performance of IR activities and the subsequent reactions from investors, companies will gain valuable insights into which strategies are effective and how they compare against competitors. This relative evaluation of IR outcomes will help companies navigate the increasingly integrated world of personal investment.

Improving Communication with Investors

"IRwith PR" offers more than just data; it provides a framework for companies to refine their IR strategies continually. By analyzing monthly data, businesses can make informed adjustments to their communication tactics and themes, ensuring they resonate more effectively with potential investors. This iterative process not only helps in achieving better investor insights but also streamlines the investment messaging, ultimately aiding in building stronger relationships between companies and individual investors.

Features of the Service

The IRwith PR service includes:

• - Traffic Data Analysis: Utilizing page views from individual company profiles.
• - Media Reach Points: Evaluating the impact of press releases across a variety of media such as newspapers, magazines, and television.
• - Volume Metrics: Measuring trading volumes relevant to IR initiatives.
• - Comparative Analysis: Reviewing competitive IR activities to benchmark performance.
• - Monthly Reports: Delivering insights and suggestions for future IR strategies.

With a scope to enhance ongoing IR evaluations and guide effective action plans, this service stands as a pivotal tool for modern businesses seeking to refine their perception among investors.

Future Outlook

As Dentsu PR Consulting and Minkabu progress into the coming years, they will remain committed to ensuring that companies can forge meaningful connections with individual investors by improving their IR strategies. In addition to launching IRwith PR, Minkabu plans to introduce an IR communication platform, "IRwith", designed to facilitate two-way communication with potential investors, leveraging real-time data from MINKABU and various social media functionalities.

This holistic approach to IR and PR aims to usher in a new era of transparency and engagement in the corporate-investor relationship, fostering a more informed and involved community of individual investors.

Conclusion

As investing becomes more accessible and widespread, services like "IRwith PR" will play an essential role in defining how companies engage with their investors. By focusing on measurable outcomes and fostering the continuous improvement of IR activities, Dentsu PR Consulting and Minkabu are poised to drive innovation in the financial communication landscape.