Kirin's Cheers Campaign
2025-08-18 02:12:56

Celebrate Every Day with Kirin's Unique Green Label Beer Campaign!

Kirin Brewery Company, under the leadership of President Hideki Horiguchi, is launching a unique campaign called "365 CHEERS LABEL by GREEN LABEL" that allows customers to design their own original Tanrei Green Label beer cans. This campaign invites participants to share images of their custom designs on X, with a chance to win one of 10,000 exclusive cans featuring their artwork plus a standard can of Tanrei Green Label. The campaign begins on August 18, 2025, and runs until September 16, 2025, providing an exciting opportunity for beer enthusiasts to add a personal touch to their beverage experiences.

As part of the campaign, Kirin has developed a special website that facilitates the creation of these personalized cans. You'll be able to input your name and choose a significant date, such as a birthday or an anniversary, on an original design that reflects your special occasion. Once you've created your can, simply share it on X to enter the draw.

This initiative aligns with Kirin's mission to enhance daily experiences and create memorable moments through its products. The unique can designs not only celebrate individual milestones but also promote a sense of community and uniqueness among consumers, making every sip feel special.

Moreover, starting from the campaign's launch date, you'll see outdoor advertisements featuring these creative cans in major urban centers. In Tokyo, for instance, the Cross Shinjuku Vision will display the original design cans, while in Fukuoka, the Tenjin Premium Screen will showcase these designs from September 8, 2025. Notably, the ads will feature renowned celebrities who have participated in the campaign, including actress Mikako Tabe and members of the band Mrs. GREEN APPLE. Their birthdays and names will also adorn the cans, adding an exciting layer of celebrity to the promotion.

The Tanrei Green Label itself is a popular choice among consumers, known for its well-balanced profile that combines delightful taste with a 70% reduction in sugar. This refreshing drink, available in both 350ml and 500ml cans, has garnered a loyal following due to its unique flavor and brand personality.

To summarize, Kirin's "365 CHEERS LABEL by GREEN LABEL" campaign is not just about beer; it's about celebrating everyday moments through custom creations. By allowing customers to personalize their cans, Kirin not only acknowledges the importance of individual memories but also deepens the connection between the beverage and its drinkers. Don't miss this chance to elevate your beer experience while potentially winning unique prizes and sharing your special moments with the world!

For the details of this campaign, including how to join, check out the official site at Kirin's Green Label. This campaign is a testament to Kirin’s commitment to innovation and customer engagement, inviting everyone to raise a glass to special moments, every single day.


画像1

画像2

画像3

画像4

画像5

画像6

画像7

画像8

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.