#United States #CFO #Yuba City #Sunsweet Growers #Cor van den Berg

Sunsweet Growers Welcomes Cor van den Berg as CFO

In a significant shift for its financial leadership, Sunsweet Growers Inc. has announced the appointment of Cor van den Berg as its new Chief Financial Officer (CFO). With a robust history in financial management spanning over 25 years, van den Berg steps into this crucial role poised to steer Sunsweet toward its ambitious growth plans in the competitive dried fruit and beverage market.

Cor van den Berg, previously the CFO at Darigold, brings extensive experience from the consumer-packaged goods and food sectors. His track record of leading strategic financial initiatives will be pivotal as he takes charge of Sunsweet's global finance, accounting, treasury, and banking relations. Brad Schuler, the company’s CEO, expressed enthusiasm about van den Berg’s wealth of experience, stating that his strategic financial insight is expected to bolster Sunsweet's operational excellence and long-term value creation.

“I’m honored to join Sunsweet at such an exciting time,” said van den Berg in a company announcement. He emphasized the strength of Sunsweet's brands and its culture, noting that these elements provide a solid foundation for future successes. He looks forward to working closely with the team to enhance performance and deliver value to customers, employees, and stakeholders alike.

Sunsweet Growers, with roots dating back to 1917, has a rich heritage in the food industry and is renowned for its prunes, which hold a leading position in more than 40 countries worldwide. The cooperative, which consists of over 150 growers, operates manufacturing facilities in California, Pennsylvania, and Chile, highlighting its substantial global footprint.

As he settles into his new position, van den Berg is expected to focus on executing Sunsweet's strategic priorities, which include fostering consumer-led innovation, building operational resilience, and expanding the company's reach within key international markets. His leadership not only aligns with the company’s financial objectives but also supports its broader mission to deliver high-quality, health-oriented products to consumers worldwide.

With van den Berg at the financial helm, Sunsweet Growers is strategically positioned to navigate the complexities of the evolving food landscape. His expertise will be critical as the company seeks to innovate within its product offerings while managing operational efficiencies amidst a dynamic marketplace.

As the industry progresses, the appointment of Cor van den Berg as CFO marks a renewed commitment to stability and growth within Sunsweet Growers. His proven capabilities in finance are anticipated to play a crucial role in guiding the company's long-term strategy while maintaining its prestigious market standing.