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Lexar Celebrates iF DESIGN AWARDS Victory with Innovative Products for Creative Professionals

Lexar Celebrates iF DESIGN AWARDS Victory

Lexar, a prominent name in the flash memory solutions sector, has recently been honored with the prestigious iF DESIGN AWARD for two of its cutting-edge products: the Professional Workflow Dock and the Professional Go Portable SSD with Hub. This recognition is not just a badge of honor but a testament to Lexar's commitment to excellence and innovation in design and functionality.

A Stellar Recognition

The iF DESIGN AWARD is one of the world's most celebrated design competitions, attracting approximately 11,000 entries from across the globe each year. A jury of 131 expert judges from 23 countries evaluated submissions based on five critical criteria: idea, form, function, differentiation, and sustainability. Standing out in such a competitive field underscores Lexar's prowess in creating products that not only meet user needs but also embody practicality and style.

Professional Workflow Dock: The Powerhouse

Designed for creative professionals, the Lexar® Professional Workflow dock significantly enhances post-production workflows. With its 6 customizable bays, users have the flexibility to configure their setup according to individual preferences—whether they require card readers or SSD modules. The integration of Thunderbolt 4 technology enables lightning-fast transfer speeds of up to 40Gbps, supporting 8K display on compatible monitors. All six bays can function simultaneously, further optimizing productivity. The dock is encased in a sleek, scratch-resistant aluminum housing, featuring high-efficiency airflow channels and additional USB-C and USB-A ports. A built-in fan contributes to the cooling system, ensuring peak performance during intensive tasks.

Professional Go Portable SSD with Hub: Redefining Portability

Meanwhile, the Lexar Professional Go Portable SSD with Hub redefines what it means to be a mobile storage solution. With its light weight of just 13 grams, this device combines portability with power, housing a capacity of either 1TB or 2TB. It delivers formidable USB 3.2 Gen 2 performance, offering speeds of up to 1050MB/s for reading and 1000MB/s for writing, making it perfect for capturing and editing ProRes 4K 60 fps video on the latest devices such as the iPhone 15 Pro or higher. The SSD can be used standalone or connected through its hub, which accommodates various peripherals like lighting and microphones, ideal for on-the-go content creators. It boasts an IP65 rating, ensuring dust and water resistance while also being drop-resistant from heights of up to 1 meter.

A Vision for the Future

Lizette Lynch, the Director of Marketing for North America, expressed her enthusiasm regarding the accolades, stating, "Lexar is consistently focused on innovating and providing our customers with new products that improve their lives, expedite their work, and enrich their activities." This captures the spirit behind Lexar’s ongoing mission—to invent solutions that empower users in their creative pursuits.

Pricing and Availability

The Professional Workflow Dock comes with a manufacturer's suggested retail price (MSRP) of $599.99, while the Professional Go Portable SSD with Hub is priced at $349.99 for the 2TB version and $239.99 for the 1TB variant. Both products are available through major retail channels, including Amazon.

Conclusion

The recognition from the iF DESIGN AWARD is a significant milestone in Lexar's journey as a leader in memory solutions. As they continue to roll out innovative products that combine functionality with a thoughtful design philosophy, Lexar positions itself not just as a supplier but as a partner in the creative process for professionals across industries. With their latest offerings, they show no signs of slowing down in their quest to enhance the way we work and create.