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Experience the Allure of Beauty and Fragrance at the 25th Japan Drugstore Show

From August 8 to 10, 2025, at Tokyo Big Sight, attendees will step into the world of beauty innovation as Momotani Juntenkan showcases their rich heritage and modern approach at the 25th Japan Drugstore Show. Celebrating 140 years of commitment to beauty and health, this event promises to take visitors on a captivating journey through scent and skincare.

Celebrating a Legacy of Beauty

With a history stretching back to 1885, Momotani Juntenkan was established when the founder created 'Biyōsui' (beautifying water) for his wife. Since then, the company has dedicated itself to improving health and beauty, developing products that resonate with a deep understanding of skin care. This year's exhibit will be a unique blend of tradition and innovation, demonstrating how the company has evolved yet continues to honor its roots in every product created.

Immersive Experiences Await

At the Japan Drugstore Show, attendees can immerse themselves in two thematic experiences: the 'Maze of Fragrances' and 'Compass of Radiant Skin.' These interactive exhibits invite guests to participate actively, enhancing their understanding of beauty while providing a memorable adventure.

The Maze of Fragrances

In the 'Maze of Fragrances,' visitors will traverse three distinct arches inspired by flowers, leaves, and trees. Along the way, they will encounter nine unique scents, chosen based on instinct. Participants can stamp a chosen fragrance and witness a custom scent being blended on-site. As a special reward, they'll receive a personalized 'Fragrance Card' alongside a key to radiant skin, creating an unparalleled experience of connection to their beauty preferences.

Compass of Radiant Skin

Next, the 'Compass of Radiant Skin' awaits to guide explorers towards their skincare destiny. Featuring six elements, including 'Water for Purification,' 'Scent for Fulfillment,' and 'Light for Luminosity,' attendees can spin the compass and discover products tailored to their beauty needs. Those lucky enough to connect with an element will receive corresponding Mycolor items on the spot, offering a delightful surprise.

Engaging with New Technology

To participate in these unique attractions, visitors can scan a QR code at the venue to register their email on the Mycolor fan site, ‘Mycolor Island.’ This interactive engagement reflects the brand's slogan, “Guided by Scent, Sparkling Radiance, Illuminating a Bright Colorful Future.” As guests navigate the maze and compass, they will engage with a vibrant new brand experience that promises to remain etched in their memories long after the event.

Event Details

The 25th Japan Drugstore Show is organized by the Japan Chain Drugstore Association and will be held at Tokyo Big Sight in the East 4, 5, 6, and 7 halls. General visitors can access the event for free, though registration is required for business meetings. Key details are as follows:

• - Event Dates: August 8-10, 2025
• - Opening Hours: 10 AM to 5 PM (public days on August 9 and 10)
• - Booth Number: East 7 Hall, Beauty Care Zone 7-046
• - Admission: Free
• - Official Website: Japan Drugstore Show

A Vision for Beauty and Well-being

With a purpose that emphasizes creating a beautiful future for both people and the planet, Momotani Juntenkan is continuously evolving. Focused on the core values of beauty and well-being, the company operates under this philosophy while pushing technological and quality boundaries in cosmetics. As a future-oriented organization, it remains dedicated to providing comprehensive beauty solutions domestically and internationally.

By showcasing their rich legacy at the Japan Drugstore Show, Momotani Juntenkan invites all participants to share in the vision of a healthier lifestyle adorned with vibrant beauty, marrying tradition with innovation and creating unforgettable experiences for all.