KAIKURA's Remarkable Growth in Adoption Rate
KAIKURA, a state-of-the-art communication platform developed and marketed by Thinca Co., Ltd. based in Chiyoda, Tokyo, has achieved an impressive milestone by surpassing a 50% adoption rate among Daihatsu dealerships across Japan. As of December 2025, more than half of the Daihatsu sales companies are now leveraging KAIKURA to enhance their customer interactions, establishing a robust foundation for communication digital transformation (DX) within the automotive sales sector.
Addressing Key Industry Challenges
The automotive sales industry is currently grappling with significant challenges, including a shortage of skilled technicians and sales staff, as well as the urgent need to improve customer experience (CX) and strengthen compliance. Thinca has successfully expanded KAIKURA's adoption by addressing these pressing issues, enabling Daihatsu dealerships to elevate their operational efficiency.
One of the standout features that has contributed to KAIKURA's popularity is its seamless integration with the comprehensive sales support system, Dios. This integration allows dealership staff to synchronize and display customer information and interaction history automatically, eliminating the need for repetitive data entry and reducing the risks associated with manual information management. The resulting ease of use and enhanced security measures for information management have significantly influenced the decision to adopt KAIKURA across various dealerships.
Continuous Evolution with AI Features
In addition to its core functionalities, KAIKURA is also advancing the DX initiative with regular releases of AI-driven features. For instance, the platform recently introduced an automatic summarization tool that converts conversations into written text, along with a feature that can detect potentially harassing calls. Since August, these innovative AI features have been rolled out monthly, aiding Daihatsu dealerships in maintaining efficient operations.
Vision for the Future
Thinca sees the expansion of its market share in the automotive sector as a pivotal element of its growth strategy. Achieving over 50% adoption among Daihatsu dealerships marks a crucial milestone on this journey. Looking ahead, the company plans to leverage its solid customer base and the wealth of communication data accumulated to develop new features that automate and enhance customer interactions within sales and service environments.
About KAIKURA
KAIKURA is a next-generation communication platform designed to manage conversations with customers in a cloud-based environment. It organizes history across various communication channels, such as phone calls, emails, SMS, and LINE, categorized by customer. This structure enables any staff member, regardless of their previous experience, to access a comprehensive understanding of customer interactions, thus promoting a high-quality service environment nationwide.
Additionally, KAIKURA's unlimited recording capability enables conversations—including both landlines and mobile calls—to be documented indefinitely. Notably, advanced AI features facilitate automated transcriptions and summaries of recorded data, while also automatically assessing conversation quality and identifying potential complaints. This well-rounded solution not only alleviates the burdens of telephone interactions but ensures that anyone can deliver high-quality customer service.
Launched in August 2014, KAIKURA has successfully been deployed in over 3,000 companies and approximately 6,000 locations, achieving a remarkable retention rate of 99.9%. The platform has garnered industry recognition, including the "ITreview Grid Award" for being a CTI leader in the winter of 2023 and receiving accolades as the top choice for "Good Service" and "Customization No.1" in the winter 2023 Boxil SaaS Award for inbound call center systems.
For more information about KAIKURA, you can visit their
official website.