Global IP Strategies
2025-10-22 00:34:22

Navigating Intellectual Property in Global Markets: Strategies for Brand Protection

Upcoming Free Webinar: Intellectual Property in Global Markets



On November 5, 2025, at 12:00 PM JST, Authense Law Firm will host the fourth volume of its popular webinar series, "Walking the Path of Intellectual Property." This session will provide insights into overseas trademark strategies crucial for securing brands in the global marketplace.

Authense Law Firm, based in Minato City, Tokyo, operates under the slogan, "Focus on Emotions," striving not only to resolve legal issues but also to understand and address the emotional aspects involved in such challenges. The firm's group entity, Authense Patent Attorneys, will lead this critical discussion about protecting intellectual property, addressing current trends and practical issues in IP management.

With the expansion of businesses in international markets becoming commonplace, the risks associated with trademark disputes are no longer confined to major corporations.

Understanding Trademark Risks


A common scenario arises when a brand gains attention in the domestic market, only to find that a third party has already filed for the trademark abroad. This can lead to bad-faith registrations where businesses risk losing their rights. Not only does this create additional challenges, but it also incurs significant costs as companies navigate disputes that may ultimately lead to unsuccessful outcomes.

Fortunately, many of these risks can be mitigated with proper preparation. Key decisions about where, when, and how to file for trademarks internationally form the backbone of a proactive application strategy, ensuring long-term brand security. During this webinar, participants will learn about strategies for applying for trademarks while preparing a robust monitoring system—essential actions in avoiding potential conflicts down the line.

Insights from Experts


The webinar will feature presentations from two prominent patent attorneys: Kazutaka Gomi, the representative of Authense Patent Attorneys, and Yoshinori Nishino, who specializes in international trademark practices. They will examine real-world examples of trademark challenges businesses face when expanding globally. Attendees can expect detailed advice on:
  • - Structuring a strategic application plan
  • - Understanding maintenance requirements for trademarks
  • - Collaborating effectively with local representatives
  • - Developing actionable IP strategies with limited resources

For in-house legal and IP professionals keen to safeguard their brands in foreign markets, this webinar offers invaluable strategies and practical guidance.

Agenda Overview


  • - Part 1: Understanding International Trademark Strategy and Risk Management
- Analyzing trademark conflicts associated with globalization
- Exploring risks in jurisdictions that follow the first-to-file rule
- Best practices for application planning and maintenance considerations
- Practical innovations to lessen risks

  • - Part 2: Case Studies of IP Strategy Implementation
- Examination of real-world trademark conflict cases
- Strategic responses based on case analyses
- Practical solutions for mid-sized businesses navigating IP concerns

Who Should Attend?


This session is perfect for:
  • - In-house legal and IP managers looking to prepare for potential trademark risks in global expansion.
  • - Those considering how to effectively structure their application processes and monitoring systems.
  • - Small to medium-sized enterprises striving to create effective IP strategies with limited resources.
  • - Individuals eager to learn about strategic approaches through case studies.

Registration Information


Participation is free of charge, but advance registration is required. To secure your spot for this informative session, please register via the Authense website.
Don’t miss out on this opportunity to fortify your knowledge and expertise in global trademark strategies!

For more details on the event, visit our official page. Join us on November 5 and take the first step towards securing your brand internationally!


画像1

画像2

画像3

画像4

Topics Business Technology)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.