POMiE Opens New Lifestyle Store Featuring African Roses and Coffee in Hiroo

POMiE Unveils Unique Lifestyle Store in Hiroo

POMiE, the innovative share salon operator based in Shibuya, Tokyo, has launched an exciting new venture in Hiroo, featuring a novel lifestyle store aimed at immersing visitors in the diverse experiences the African continent has to offer. Named nia -AFRIKA ROSE & CAFE BAR HIROO, this establishment is set to delight the senses with its selection of African roses, specialty coffee, and wines sourced from Africa.

Partnership for a New Experience

In collaboration with Asante, a company renowned for importing and selling African roses, POMiE is responsible for the planning, development, and interior design of the new store. Under a partnership agreement, Asante will manage the operations of the store, allowing them to showcase their brand while also facilitating the sale of authentic African products.

This project uniquely leverages the strengths of both companies, ensuring a shared approach that highlights their respective expertise. POMiE has taken charge of the store's infrastructure, concept development, and space design, whereas Asante handles everything from product development to customer service.

A Sensory Journey Through Africa

Visitors can expect to experience the vitality of Kenyan roses, elite African specialty coffee, and an array of distinctive wines, mainly from South Africa. Each product captures the essence of African biodiversity, with the aim of creating a space where urban dwellers can engage with the wealth of African culture through smell, sight, taste, conversation, and ambiance. This new locale is more than just a store; it is a haven for those looking to explore the richness of African life.

Revival Through Community Support

Interestingly, the rebirth of AFRIKA ROSE in Hiroo was made possible through a successful crowdfunding campaign. Inspired by a desire to reconnect Tokyo with the allure of Africa, this initiative sought support from those who value sustainability and local employment through trade. Over 338 supporters rallied behind the cause, allowing for the successful establishment of the store.

During the pre-opening phase, loyal customers and community members welcomed the revived business with open arms, showing a strong interest in supporting the project. This initiative was born out of the empathy and passion shared between the brand and its patrons, and it already promises to be a new highlight within Hiroo.

Store Information

- Store Name: nia -AFRIKA ROSE & CAFE BAR-
- Location: 5-24-9 Hiroo, Shibuya, Tokyo, Oasis Hiroo 1F
- Hours of Operation: Wednesday to Saturday: 8:30 AM – 10:00 PM, Sunday: 8:30 AM – 5:00 PM
- Offerings:

- Sale of African roses by AFRIKA ROSE
- Providing African coffee and fine wines
- A fusion of floral, culinary, and spatial experiences that define modern lifestyle choices.

The store's name, nia, is derived from the Swahili word meaning 'purpose' or 'will,' resonating with the mission to create connections to distant lands and cultures.

About AFRIKA ROSE

AFRIKA ROSE, operated by Asante, focuses on delivering high-quality roses cultivated in Kenya to the Japanese market through fair trade. This initiative began in 2012 and has evolved into a sustainable model, emphasizing direct transactions with local farmers to support the community and environmental wellness.

Final Thoughts

According to POMiE's executives, Shinchiro Taniguchi and Hideyuki Tanaka, the goal was to create an engaging space that offers an experiential journey through design and storytelling, inviting everyone to engage with what makes the brand unique. The reopening of AFRIKA ROSE is seen as a way to breathe new life into the Hiroo community and beyond, facilitating connections and experiences that uplift and inspire.

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