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Celebrate the Year of the Horse with Rilakkuma and Sumikko Gurashi

As we approach the New Year of 2026, fans of San-X characters are in for a delightful treat! San-X Co., Ltd., based in Chiyoda, Tokyo, has announced a charming new lineup of products featuring Rilakkuma and Sumikko Gurashi, perfect for welcoming the Year of the Horse. These items will be available starting December at various retailers and online shops across the country.

A Colorful Collection for the New Year

In celebration of 2026, the Year of the Horse, the new product line includes cute plush toys transformed into vibrant horses, as well as several other delightful items. Among the highlights are the 'Mini Plushies' which come in four colorful designs, ensuring fans can find their favorite character dressed for the celebrations.

Additionally, the collection features the 'Okazari Sumikko' decoration sets perfect for adorning your home as you ring in the New Year. Not to be missed is the 'Mini Maneki Neko-kuma', a delightful ceramic piece that promises to bring serenity and happiness to your living space.

Featured Product Lineup

Here are some of the newly launched items:

• - Mini Plushies (1,760 JPY each, tax included): Four adorable designs to choose from.
• - Mini Maneki Neko-kuma (1,760 JPY, tax included): Crafted from ceramic.
• - Additional Mini Plushies (1,540 JPY each, tax included): Six more delightful designs.
• - Okazari Sumikko (3,190 JPY, tax included): A set of two decorative pieces.

Discover Rilakkuma

Rilakkuma, a beloved character from the San-X lineup, is an adorable bear often seen lounging and enjoying delicious snacks. Accompanied by friends including Korilakkuma and Kiiroitori, Rilakkuma has found a cozy home with Kaoru, an office worker. The identity of the character inside the bear suit remains a mystery, but Rilakkuma's love for hotcakes, omelets, pudding, and dumplings is well-known.

For those wishing to learn more about Rilakkuma, check out the official profile here.

What is Sumikko Gurashi?

Launched in 2012 under the motto