#Japan #Tokyo #LIVE BOARD #WWDJAPAN #INFAS Publications

LIVE BOARD Introduces WWDJAPAN to the Nation

Starting November 4, 2025, LIVE BOARD, based in Shibuya, Tokyo, will broadcast "WWDJAPAN Fashion & Beauty Trend News" on its nationwide digital out-of-home (DOOH) network. This initiative, in collaboration with INFAS Publications, enriches the experiences of commuters and shoppers across Japan, bringing them the latest insights into the fashion and beauty industry.

Capturing Trends with Insight

With a focus on current and trending topics, WWDJAPAN provides carefully selected news that reflects the essence of fashion and beauty trends. The daily coverage by WWDJAPAN helps demystify the industry for audiences, offering a clear and informed perspective.

Through strategic placement of screens in fashion-forward areas like Aoyama and Omotesando, LIVE BOARD ensures that the latest high-end news reaches an audience that is exceptionally sensitive to culture and trends in real-time. This not only diversifies content consumption for users but also strengthens their natural curiosity and interest in fashion and beauty.

Enhancing Everyday Life

By providing valuable, real-time news content to urban dwellers, LIVE BOARD aims to elevate the everyday experiences of those in transit. The concept is built around the unique characteristic of OOH advertising—encountering information serendipitously while on the move. This method of delivery fosters a deeper engagement with fashion and beauty topics, subtly influencing public interest and awareness.

As individuals go about their daily routines, from commuting to shopping, they will have the opportunity to interact with fresh, relevant news content that could unexpectedly pique their interest. This interaction is poised to create a richer consumer culture surrounding fashion and beauty, ultimately enhancing the overall attractiveness of urban life.

The Power of WWDJAPAN

WWDJAPAN, the Japanese edition of the renowned Women’s Wear Daily (founded in 1910), has established itself as a leading publication within the fashion and beauty sectors. With a wealth of resources, including industry interviews and trend analyses, it serves as a vital link between the fashion industry and its audience. The publication's digital platform, WWDJAPAN Digital, complements its print offerings, featuring a wide range of content that appeals to fashion aficionados—including runway looks, street snaps, and cultural insights.

You can find more about WWDJAPAN on their website: WWDJapan.

Broadcasting Details

• - Launch Date: November 4, 2025
• - Platform: Nationwide Digital DOOH Network
• - Broadcast Hours: 7:00 AM to 12:00 AM

This engaging initiative will feature random movie broadcasts, introducing a dynamic approach to how fashion news is distributed. Please note that the commencement and conclusion of broadcasts might vary depending on specific platforms, and in some cases, certain broadcasts might not occur due to operational challenges.

About INFAS Publications

Founded in 2003, INFAS Publications is committed to pioneering innovative media and digital format solutions. Their mission is to anticipate market needs by producing creative content while adapting to the changing landscape of publishing and media. Their portfolio includes various publications, catalogues, and digital content tailored for the fashion and culture industries. For more information, visit their website: INFAS Publications.

About LIVE BOARD

Founded in February 2019, LIVE BOARD is a leading operator of digital OOH advertising networks. They leverage data to achieve effective targeting and verification of results within the rapidly evolving OOH landscape. With their unique approach to visibility and impression tracking, they provide a transparent and responsive advertising system. Discover more about their services at LIVE BOARD.