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Celebrate Rice with Kuradashi's Exclusive Rice Festival

In a remarkable collaboration, Kuradashi, operated by Kuradashi Inc., and Zennoh Pearl Rice Co., are set to launch a limited-time special campaign called the "Rice Festival" from January 14th to January 16th, 2026. The aim of this three-day event is to tackle the pressing issue of rising rice prices in Japan, known as "rice separation." During the Rice Festival, customers can enjoy a discount of 20% on 22 different types of premium Japanese rice products.

Overview of the Rice Festival

The Rice Festival will offer the opportunity to buy domestic rice products at a significantly reduced price, addressing the growing concern regarding rice consumption decline due to economic pressures. Here are the essential details:

• - Event Duration: January 14, 2026 (00:00) to January 16, 2026 (23:59)
• - Discount Offer: 20% off coupons applicable on all listed domestic rice products (22 items in total)
• - Special Web Page: Visit the Rice Festival Page

This festival aims to make rice more accessible and enjoyable for Japanese households, encouraging them to include it as a staple in their meals once again.

Addressing the Context of Rising Rice Prices

Due to various factors like weather inconsistencies and natural disasters affecting agricultural output, Japan has seen a significant increase in rice prices starting in 2024. A survey conducted by Sumitomo Life Insurance revealed that nearly 30% of respondents acknowledged that they have reduced their rice purchases due to these price hikes.

As a result, a societal issue has emerged where the traditional staple of rice is becoming less prevalent in daily diets. Recognizing this urgent concern, Kuradashi and Zennoh Pearl Rice have teamed up to reaffirm the value of domestic rice and hope to make it easier for families to enjoy rice as a delicious and vital part of their meals.

Kuradashi's Mission and Commitment

Kuradashi operates with the core mission of "Creating a fruitful future through good business" and aspires to be the most impactful corporate group in Japan. By successfully converting various social challenges into valuable opportunities, the company aims to create a substantial impact on society, the environment, and the economy.

In addition to this festival, Kuradashi is committed to various initiatives aimed at reducing food wastage. Their social good market not only offers sustainable and discounted food options but also contributes a portion of revenue to various social causes such as environmental protection and disaster aid. This aligns with the Sustainable Development Goals (SDGs) by supporting numerous organizations and projects.

Building an Inclusive Food Ecosystem

By engaging with suppliers from upstream to downstream, Kuradashi aims to innovate the food business infrastructure which efficiently reduces food waste. Through collaboration with partner companies and an enhanced focus on sustainable practices, they are working towards developing a robust system within Japan's food industry.

More About Kuradashi

Kuradashi Inc. offers services that emphasize sustainability and social responsibility. Founded in July 2014 and based in Shinagawa, Tokyo, they focus on delivering value through innovative food solutions and creating a mindful marketplace. Their diverse offerings include frozen meal delivery services and an online cooking class platform.

For more information:

• - Official Website: Kuradashi Inc.
• - Social Good Market: Kuradashi Market
• - Food Fund: Kuradashi Fund

As we approach the Rice Festival, let us embrace this opportunity to support domestic agriculture and enjoy the rich flavors of Japan's finest rice varieties at an affordable price, all while contributing to a better future for our communities.