#United States #Philadelphia #Surfside #Stateside Brands #Iced Tea Vodka

Surfside: The Fastest Growing Alcohol Brand of 2024

Surfside, a notable brand in the ready-to-drink alcohol sector, has achieved the remarkable milestone of being the fastest growing alcohol brand in the United States, according to recent reports from Stateside Brands, its parent company. The brand, which specializes in innovative combinations of iced tea and vodka as well as lemonade and vodka, has captured a substantial market share, ending 2024 with a staggering 362% increase in dollar sales compared to the previous year. This impressive growth is based on data from Nielsen IQ, showcasing the brand's dominance in scanned retail across the country.

Harnessing this momentum, Surfside is set to introduce a range of new products in early 2025, particularly focusing on its Green Tea + Vodka line. The upcoming releases include an eight-pack variety of flavors and single-flavor four-packs, along with a unique 700ml can dubbed "The Longboard" tailored for convenience stores and stadiums. This strategy reflects Surfside’s commitment to expanding its reach and maintaining its rapid ascent in the competitive beverage market.

Founded in Philadelphia by brothers Matt and Bryan Quigley and Clement and Zach Pappas, Surfside's growth trajectory began back in 2022. By 2024, the brand nearly quadrupled its sales volume with depletions just under 5 million cases. This remarkable achievement is attributed to its successful outreach and marketing efforts which have drawn a diverse range of consumers to the brand's offerings. Surfside's popularity continues to climb as they engage with new demographics through strategic partnerships, including an association as the official ready-to-drink vodka iced tea and lemonade of Minor League Baseball. Surfside's presence in Major League Baseball intensified in 2023 as it became the top-selling spirits brand at Citizens Bank Park, home of the Philadelphia Phillies.

Furthermore, the year 2024 marked an expansion of Surfside's sports partnerships, encompassing 11 professional teams across MLB, NHL, and NBA platforms. This strategic alignment underscores Surfside's innovative branding efforts while allowing fans to enjoy the refreshing taste of its beverages during their favorite games.

The Surfside lineup emphasizes quality and refreshing flavors. Each beverage is crafted with premium vodka, real tea, and real lemonade, offering a low-calorie alternative—only 100 calories with zero carbonation. The new product line will introduce exciting flavors, including:

• - _Green Tea + Vodka Variety 8-pack_ (4.5% ABV) – A sampler pack featuring four distinct flavors.
• - _Mango Green Tea + Vodka 4-pack_ (4.5% ABV) – A tropical escape in a can.
• - _Raspberry Green Tea + Vodka 4-pack_ (4.5% ABV) – A summer favorite infused with natural raspberry essence.
• - _Half & Half Green Tea + Vodka 4-pack_ (4.5% ABV) – A modern take on the classic half-and-half beverage.

In 700ml cans, Surfside will also offer:

• - _Iced Tea + Vodka_ (4.5%) – The foundational beverage that launched the brand.
• - _Half & Half + Vodka_ (4.5% ABV) – A harmonious blend of iced tea and lemonade.
• - _Green Tea + Vodka_ (4.5% ABV) – Refreshing with honey and ginseng undertones.
• - _Lemonade + Vodka_ (4.5% ABV) – A refreshing classic.
• - _Strawberry Lemonade + Vodka_ (4.5% ABV) – A perfect summer refresher.

"Our team is overwhelmed with the response to Surfside's offerings as we work diligently to meet the rising demand," stated Clement Pappas, CEO of Stateside Brands. He emphasized that achieving the status of the fastest growing brand in the beverage alcohol sector is a significant accomplishment for Surfside. Among others, he credited the success to the hard work and dedication of their team and distributor partners. The launch of new lemonade flavors in summer has broadened the fan base, and the expectation for robust growth momentum continues into 2025.

Matt Quigley, co-founder and President of Stateside Brands stated, "The growth of Surfside has exceeded our expectations, and the brand's performance is a testament to our quality and branding efforts. As we introduce new Green Tea extensions, we are thrilled to share them with our rapidly expanding community of fans."

Currently, Surfside products are available for acquisition directly from consumers and in stores nationwide. The line is competitively priced with a suggested retail price (SRP) of $9.99 for a four-pack and $19.99 for an eight-pack variety. As Surfside continues to define its place in the market, it embodies the spirit of innovation and consumer connection, not just within Philadelphia, but across the entire United States.

For additional information, visit www.drinksurfside.com or follow them on Instagram @drinksurfside.