Rokt Enhances Leadership Team with Financial Veterans for IPO Readiness
In a significant move to bolster its leadership team, Rokt—an innovative player in the eCommerce technology sector—has appointed two seasoned financial professionals to its board and advisory group. This strategic decision arrives at a critical juncture as the company gears up for substantial growth and a possible Initial Public Offering (IPO).
Beginning November 15, 2025, David Obstler, currently the Chief Financial Officer of Datadog and an advisory board member at Rokt since 2021, will join Rokt's board of directors and take on the role of chair for the audit committee. His extensive experience spans three decades in operational finance, with a significant focus on technology companies in recent years. Obstler has previously held the CFO positions at several prominent firms including TravelClick, MSCI Inc., and Risk Metrics Group, and boasts a solid investment banking background at top financial institutions like JPMorgan, Lehman Brothers, and Goldman Sachs. Additionally, he chairs the Audit Committee of Braze, Inc. (NASDAQ: BRZE) and serves on the boards of various private tech companies. His academic credentials include a BA from Yale University and an MBA from Harvard Business School.
In tandem, Matt Briers, the former CFO of Wise, will officially join Rokt as an advisor and observer to the board and its audit committee. Briers led Wise through a phase of rapid international growth and the successful completion of a direct listing on the London Stock Exchange while in his role from 2015 to 2024. His career prior to Wise includes high-ranking finance and strategy roles at Google, Lloyds Banking Group, Bain & Company, and Capital One. Presently, Matt is also engaged with Qonto, a leading FinTech in Europe, while maintaining advisory roles with other emerging tech businesses. He is an Engineering graduate from the University of Oxford.
CEO Bruce Buchanan expressed his enthusiasm about these strategic appointments, noting, "David and Matt are exceptional leaders with proven track records guiding companies through transformation, scale, and public-market success. We're thrilled to welcome them to Rokt and look forward to leveraging their vast finance and governance expertise as we continue to accelerate our global growth."
This board expansion aligns with Rokt's mission to enhance its governance structures to meet the standards of top public technology firms. Obstler's acknowledgment of the opportunity to further support Rokt in a directorial capacity underlines both his commitment to the company and its promising trajectory. "I’ve had the chance to support Rokt in a board advisory role for several years as it has achieved remarkable success," Obstler stated. "I’m now honored to join the board of directors and help the company prepare for its next exciting phase of growth."
Briers echoed similar sentiments, praising Rokt's innovative use of technology and data science, which he believes differentiates the company in a competitive market. "Rokt's ability to utilize technology and data science to deliver real customer value sets it apart in a crowded marketplace," he remarked. "I am eager to collaborate with Bruce and the leadership team to support the company’s financial and operational success as it continues to scale globally."
Rokt's robust eCommerce network is projected to power over 7.5 billion transactions in 2025 across various leading online businesses. Impressively, the company reported a 40% year-over-year revenue growth in 2024, reaching a total of $600 million.
These appointments come on the heels of Rokt’s recent partnerships with major brands such as Ulta Beauty, Albertsons, and Macy’s, as well as its acquisitions of Canal, mParticle, and Aftersell. The company stands as a global leader in eCommerce, leveraging AI technologies to create significant relevance at critical transaction moments. Trust from industry giants such as Live Nation, Macy’s, and Uber underscores its prominent position in the market. Rokt’s headquarters are in New York City, with additional offices spanning North America, Europe, and the Asia-Pacific region. The company’s expansion efforts showcase its commitment to redefining the eCommerce landscape as it embarks on an exciting growth journey.