#Germany #Düsseldorf #Hanshow #Store Digital Twin #EuroShop

Hanshow's Vision for the Future of Retail

From February 22 to 26, 2026, Hanshow will showcase its groundbreaking Store Digital Twin solutions at EuroShop 2026 in Düsseldorf, Germany. This integrated digital architecture aims to transform the way retailers manage their operations, shifting from reactive management to data-driven predictive execution.

The core of Hanshow's Store Digital Twin solution revolves around NexShelf, a pivotal component for shelf digitalization, and the Smart Cart, which enhances the customer experience and fosters loyalty. By converting traditional shelves into interactive operational cockpits, NexShelf utilizes Nebular Ultra electronic shelf labels alongside advanced AI technologies to provide real-time visibility and facilitate smarter retail management.

Dynamic Retail Management through Data

In today’s fast-evolving retail landscape, the need for continuous visibility of in-store operations has never been more crucial. Retail professionals now require a real-time perspective of their store shelves and activities to effectively manage stock, execution, and customer experiences. Hanshow’s Store Digital Twin solutions offer just that, reflecting live store activity and providing actionable insights.

NexShelf is designed to make shelves a strategic hub where the product offering directly influences consumer purchasing decisions. Despite being one of the least digitized areas within stores, Hanshow aims to change this dynamic. The combination of Nebular Ultra smart labels and AI camera technology enables accurate data capture and analysis about store conditions, turning shelves into measurable digital assets.

This innovative solution can precisely locate every product within a shelf, determining its position with centimeter-level accuracy. As a result, retailers can swiftly identify stockouts, merchandising errors, and inconsistencies with planograms while ensuring real-time updates on product information. Importantly, this transformative technology does not require replacing existing store furniture, as Hanshow’s technologies can retrofit current shelves to become smarter and more connected.

Revolutionizing Retail with Smart Cart

Another cornerstone of this robust architecture is Hanshow's Smart Cart, which connects customers directly to the Store Digital Twin. This transformation allows every shopping cart to serve as an interactive, geolocalized touchpoint within the sales space. Customers experience real-time interactions concerning prices, promotions, and product details as they move through the store, enhancing their purchasing journey and enabling seamless management of their shopping baskets up to the point of self-checkout.

By reducing friction and wait times, the Smart Cart fosters a more intuitive and personalized shopping experience. For retailers and brands, the localization and behavioral data derived from these connected carts enhance the digital twin, yielding critical insights on customer flow, time spent in aisles, and engagement levels. This data-rich environment not only optimizes store layouts and assortments but also refines in-store execution strategies.

Hanshow's Smart Cart acts as a personalized media platform directly at the point of sale, enabling ultra-targeted promotions exactly at the moment of purchase decision-making, maximizing cart value while enhancing operational efficiency through smooth payment processes. It orchestrates the interactions between customers, products, and the retail environment within the Store Digital Twin framework.

Envisioning a Data-Driven Future

As Klaus Smets, VP of Hanshow Germany, puts it, "By providing real-time insights and enabling actionable steps for each shelf and gondola, NexShelf lays the groundwork for the Store Digital Twin. This solution empowers retailers and brands to transition from a reactive mindset to a proactive one driven by data intelligence, deployable across their entire retail network."

Through a smart blend of technology, Hanshow empowers retailers to transcend mere operational visibility, moving towards predictive management shaped by artificial intelligence. This evolution transforms physical stores into dynamic environments that continuously learn and accurately represent their activities in an actionable digital format.

Thus, Hanshow is reimagining the retail landscape with its Store Digital Twin solutions, setting the stage for enhanced efficiency, customer engagement, and operational success in the retail sector.

Join Us at EuroShop 2026

To explore these innovations further, join Klaus Smets for a keynote titled "Store Digital Twin: Where Precision and Efficiency Transform Retail" on February 24 at 2 PM on the Blue Stage (I03, Hall 6) during the EuroShop event. This is an opportunity for industry professionals to witness firsthand how Hanshow is shaping the future of retail.