Y&M Corporation Joins JNTO as a Supportive Member to Boost Tourism

Y&M Corporation Joins JNTO as a Supportive Member



Y&M Corporation, headquartered in Minato, Tokyo, has officially become a supportive member of the Japan National Tourism Organization (JNTO) as of June 1, 2025. This move marks a significant step forward in promoting tourism in Japan, aligning with the company's vision of connecting Japan and the world through refined and elegant services.

Since its inception, Y&M Corporation has specialized in creating experiential tourism programs geared towards inbound travelers. The company has made remarkable strides in the MICE industry (Meetings, Incentives, Conventions, and Exhibitions), organizing international conferences and incentive travel. Their services include meticulously designed tours that highlight the local culture, nature, and traditions of Japan.

In addition to tour design, Y&M offers multilingual guides, interpretation services, and concierge services tailored for VVIPs and VIPs, ensuring a comprehensive and personalized experience for all clients. By becoming a member of JNTO, Y&M aims to enhance its contributions to the tourism sector with a stronger focus on certain initiatives:

1. Utilizing Global Inbound Market Data: Y&M plans to leverage the latest inbound market data from around the world to formulate advanced tourism strategies. This data-driven approach will enable the company to understand international traveler trends better and cater its services accordingly.

2. Collaboration with Local Entities: The company is committed to promoting regional tourism by partnering with local governments, tourism organizations, and business entities. This collaboration aims to initiate projects that attract visitors to various regions across Japan, enhancing the overall tourism appeal.

3. Building Networks for Promotion: To extend its reach, Y&M will focus on establishing robust networks with international media and foreign travel agencies. This strategic move is expected to bolster promotional efforts for Japanese tourism, amplifying its message globally.

4. Sustainable Tourism Development: Recognizing the importance of sustainable practices, Y&M is also dedicated to developing tourism products that emphasize sustainability. This commitment not only aligns with global tourism trends but also contributes to the preservation of Japan's natural and cultural heritage.

By integrating its strengths in regionally-focused tourism experiences with the esteemed services it offers, Y&M Corporation aims to enhance the quality of the inbound tourism market. As part of the JNTO network, the company will play a vital role in showcasing Japan's overall allure while maintaining high standards of service.

Company Overview


  • - Company Name: Y&M Corporation
  • - Location: Atlas Bldg 6F, Azabujuban 1-5-10, Minato-ku, Tokyo, Japan
  • - Representative: Mio Yagi
  • - Business Activities: Inbound travel services, MICE planning and management, regional tourism content creation, multilingual guide and interpretation services.
  • - Website: Y&M Corporation

For more information, please contact:
Y&M Corporation Public Relations Department
Email: [email protected]

Topics Consumer Products & Retail)

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