#Vietnam #Ho Chi Minh City #Ho Chi Minh #Royal Group

Royal Group Expands Its Presence in Vietnam

In just one year since entering the Vietnamese market, the Royal Group has announced the opening of its seventh and eighth restaurants in Ho Chi Minh City. This expansion includes "Sumibi Ineyā" and "Yakiniku Ineyā," both designed to offer unique dining experiences reflecting Japanese culinary traditions.

Background and Business Strategy

The Royal Group, established with a vision to create restaurants that are indispensable to their communities, has made significant strides in industrializing the food service sector. Under its "Management Vision 2035," the company is focused on global expansion, with Vietnam identified as a key market for direct investment. The growing middle and affluent class in major cities has led to an increase in demand for dining out, as well as a heightened interest in Japanese cuisine, making Vietnam a market full of potential growth.

Recent Developments and New Stores

Since opening its first restaurant, "The Royal," in April 2025, the Royal Group has steadily increased its footprint in Vietnam. This includes the launch of restaurants like "Hakata Ineyā" and "Sumibi Ineyā," catering to diverse customer needs. Now, the company is proud to announce two new additions under the Ineyā brand, signaling its commitment to expanding its influence in the culinary landscape of Ho Chi Minh City.

Details of the New Locations

• - Sumibi Ineyā (7th store): Opened on April 3, this restaurant emphasizes local farm-to-table sourcing by using locally produced chicken and ensuring that all skewers are hand-prepared in-house. With prices set uniformly for easy access, Sumibi Ineyā aims to provide customers with a welcoming and comfortable environment for casual dining.

• - Yakiniku Ineyā (8th store): This restaurant opened on April 13, showcasing a concept of "Japanese BBQ," where customers can enjoy high-quality meat cooked in the traditional Japanese style around tabletop charcoal. The menu features a variety of beef options, focusing on both local Vietnamese beef and selected cuts from the United States, freshly prepared on-site for optimal freshness.

Future Prospects

As the Royal Group continues to build its presence in Vietnam, it remains dedicated to providing exceptional culinary experiences with a mixture of international offerings and hospitality that the brand has developed over its 70 years of service. The company aims to contribute to the evolving dining culture in Vietnam by establishing restaurants that resonate with the local community, ensuring they remain essential gathering places filled with joy and great food.

About Sumibi Ineyā

Concept

Sumibi Ineyā emphasizes the use of local chicken sourced from nearby farms. The restaurant focuses on meticulous in-house skewer preparation, providing evenly priced menu items such as 20,000 VND for each skewer and 100,000 VND for small dishes. The goal is to create an approachable space for everyday dining, with private dining options available for those seeking a more intimate experience. The restaurant aims to blend a lively local atmosphere with the essence of Japanese izakaya culture, appealing to both locals and tourists alike.

Location and Features

• - Official Name: Sumibi Ineyā
• - Address: 54 Trương Định, Phường Bến Thành, Ho Chi Minh City
• - Seating Capacity: 60 (1st Floor: 8 Counter Seats, 2nd Floor: 24 Booth Seats, 3rd Floor: 20 Table Seats, 4th Floor: 8 Private Rooms)
• - Floor Space: 254.9 m²
• - Operating Hours: 11:00 AM - 11:00 PM
• - Opening Date: April 3, 2026

About Yakiniku Ineyā

Concept

Yakiniku Ineyā presents a casual dining experience tailored for everyday enjoyment, specializing in popular grilled beef cuts. With a focus on quality, customers can confidently order their favorite meats to be grilled at their table over charcoal. The restaurant features a carefully crafted menu, utilizing both locally-sourced and premium imported beef, ensuring high freshness and quality with each bite.

Location and Features

• - Official Name: Yakiniku Ineyā
• - Address: 17 Ngô Văn Năm, Phường Sài Gòn, HCMC
• - Seating Capacity: 71 (1st Floor: 17 Counter Seats, 2nd Floor: 54 Seats in 7 Private Rooms)
• - Floor Space: 280 m²
• - Operating Hours: 11:00 AM - 11:00 PM
• - Opening Date: April 13, 2026

Overview of Royal Group

The presence of the Royal Group is significant in the food service industry, with continuous efforts to adapt and grow in international markets. Their dedication to quality, hospitality, and community engagement will undoubtedly strengthen their brand and commitment to exceptional dining experiences across Vietnam.

For more information about the Royal Group's growth and restaurant offerings, visit their official YouTube channel.