#Japan #Tokyo #FamilyMart #Afternoon Tea #Chardonnay

Afternoon Tea-Approved Chardonnay Straight Tea Makes a Comeback

In an exciting turn of events for tea enthusiasts, FamilyMart has announced the much-anticipated relaunch of its Afternoon Tea Chardonnay Straight Tea, available starting September 2, 2025. This move comes after the original tea was discontinued in February 2025, leaving many fans clamoring for its return. With over 320 million bottles sold since its debut in May 2021, this tea has garnered a reputation for its refreshing taste and delightful flavor, putting it among the top releases from the Afternoon Tea series.

The Chardonnay-flavored tea first appeared in June 2022 and quickly became a symbol of innovation within the series, appreciated for its unique flavor and its non-sugary, aromatic profile. Customers have consistently expressed their desire for its return, leading FamilyMart to consider the feedback seriously. The new version promises to maintain the renowned Chardonnay aroma while improving the drink’s overall taste, ensuring it meets the preferences of tea drinkers looking for a refreshing experience. The blend of bright flavor and lightness is designed to bring a touch of elegance to any moment.

A Satisfied Ambassador’s Testimony

In August 2025, FamilyMart showcased the renewed Chardonnay tea at the Sri Lankan Embassy in Japan, where it was praised by His Excellency Pivithuru Janak Kumarasinghe, the Sri Lankan Ambassador. The event emphasized the quality of the Sri Lankan tea leaves used in the new beverage, alongside their popular Earl Grey variant. The ambassador noted, “The Chardonnay Straight Tea exudes a delightful aroma that encapsulates freshness, making it an excellent choice for a revitalizing break.” His endorsement highlights the high standard of Sri Lankan tea, known for its rich flavors and uplifting scent.

During events at the embassy, FamilyMart’s Afternoon Tea series continues to impress guests and dignitaries alike, affirming the positive reception of these bottled tea products. The Sri Lankan ambassador also expressed his enthusiasm for the no-sugar Earl Grey tea, indicating that it caters well to regular tea drinkers in Sri Lanka. He expressed hope that these teas would bring the exquisite taste of Sri Lankan leaves to a wider audience.

Product Details

Famimal Chardonnay Straight Tea

• - Price: 110 yen (Tax included: 118 yen)
• - Release Date: September 2, 2025
• - Availability: Nationwide at approximately 16,300 FamilyMart stores
• - Content: Made from 100% Sri Lankan tea leaves, this unsweetened flavored tea encapsulates the floral notes of Chardonnay, enhancing the refreshing taste of black tea.

Other Popular Afternoon Tea Products

FamilyMart currently offers a range of Afternoon Tea drinks made from Sri Lankan tea leaves, including:

• - Earl Grey Tea 600ml for 110 yen (Tax: 118 yen) and 950ml for 149 yen (Tax: 160 yen). This fragrant tea provides a crisp, well-balanced flavor.

Note: Prices may vary by location and some stores may not carry all products.

Campaign Announcement

To celebrate the relaunch of the Chardonnay Straight Tea, FamilyMart is hosting a special campaign where 10,000 customers can win a free coupon. Participants can enter by following FamilyMart on X and replying to specific posts with the hashtag #ファミマル. The campaign runs from September 12 to September 21, 2025.

FamilyMart aims to build strong connections with its customers, embodying the philosophy of being your convenience store while striving to create an essential space within local communities. The morning rituals, refreshment breaks, or afternoon indulgences continue to enhance the everyday lives of its customers through quality offerings and innovative products.