Cool Off with Biore
2025-05-23 02:44:31

Stay Cool This Summer: Biore Vending Machine Debuts at Shinagawa Station

Introducing the Biore Vending Machine at Shinagawa Station



As summer approaches and temperatures rise, travelers often face discomfort during commutes, especially in a bustling hub like Shinagawa Station. In response, JR East's Water Business Company will unveil the Biore vending machine on May 27, 2025. This exciting vending machine aims to enhance the summer experience of commuters and travelers alike.

Located in the East Shinkansen transfer area, the Biore vending machine will be available from May 27 to September 26, 2025. Designed in collaboration with Kao Group Customer Marketing Co., it will offer a variety of refreshing products focused primarily on body sheets that provide a cooling sensation - perfect for hot summer days.

Objectives of the Biore Vending Machine


The initiative is part of a special vending corner called Event Acure, which introduces themed products for specific periods. With this installation, the goal is to allow customers to conveniently purchase refreshing items at their own pace, transforming their travel experience into a more pleasant one. With a significant number of passengers passing through Shinagawa Station, the hope is to support their comfort and elevate their mood during their journeys.

What Can You Expect?


The vending machine will boast a selection of diverse products, tailoring to the needs of anyone battling the heat, including:

1. Men’s Biore Facial and Body Wipe PRO - 10 Sheets for 330 yen
An all-in-one solution for managing sweat, this large-sized wipe can be used on both the face and body. Its special powder keeps sweat dry for long periods, ensuring freshness and comfort throughout the day. This product also features menthol for that extra cooling effect.

2. Biore Cooling Sheet - Refreshing Floral Scent - 20 Sheets for 540 yen
Offering a notable skin temperature drop right on application, these wipes are designed to provide instant relief and freshness. With thick material that resists tearing and a formula packed with cooling agents, these wipes are a must-have for those enduring intense summer heat.

3. Biore Cooling Towel - Unscented - 5 Units for 640 yen
Measuring 46 cm, this towel can significantly lower skin temperature by absorbing heat. Perfect for draping around the neck during outdoor activities, it retains its cooling properties for an hour, further enhancing those hot summer outings.

In addition to sweat sheets, the vending machine plans to offer sunblock and alcohol wipes, catering to various summer needs.

The Vision Behind the Event Acure


Event Acure aims to curate experiences akin to seasonal fairs, positioning a wide array of products alongside popular items commonly found at convenience stores. This vending machine venture strives to reinvent how we perceive convenience, evolving beyond mere drink options.

Biore’s Commitment to Consumers


Since its inception in 1980, Biore has continuously prioritized skin care, and this year marks its 45th anniversary. The brand aims to deepen connections through skin care innovations, offering products that resonate with users globally, irrespective of gender or age. Biore’s dedication ensures that travelers, both domestic and international, can navigate their summer journeys comfortably.

As we look forward to this unique offering at Shinagawa Station, we encourage all public transport users to take full advantage of the refreshing products available this summer. Your next ventilating respite is just a vending machine away!

For more information on the Event Acure vending concept, visit Event Acure.


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Topics Consumer Products & Retail)

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