Italian Company ART Launches Innovative Infotainment Systems at CES 2025 in Las Vegas

ART Shines at CES 2025 with Innovative Infotainment Solutions

In a notable debut at the Consumer Electronics Show (CES) in Las Vegas, the Italian company ART has taken center stage by unveiling its state-of-the-art connected infotainment systems tailored for both the automotive and agricultural sectors. Celebrated as a hallmark of Italian excellence, ART has established itself as a leading provider of digital cockpit systems for high-end sports cars, and this event marks an exciting milestone in their journey.

Located at Booth 35-111 at the Venetian, attendees are invited to experience an interactive demonstration of ART's cutting-edge technology. A standout feature is the ART DIGITAL COCKPIT, an 11-scale model that offers a comprehensive glimpse into the company’s innovative offerings. These fully integrated, customizable systems are designed to enhance driving experiences and optimize vehicle performance, while also enabling advanced connectivity.

Among the innovations showcased is the ART Motodemo Desktop. This new addition to ART's collection of digital cockpits is tailored for motorcycle enthusiasts, providing a customizable riding interface equipped with high-resolution displays and advanced multimedia processors. This technology is designed to ensure a more connected and personalized riding experience, elevating user engagement significantly.

Furthermore, ART is also unveiling the iSDK, an innovative software solution engineered to expedite the development timelines of infotainment systems across various hardware platforms. This versatile tool proves invaluable for industries such as trucking, enhancing safety, efficiency, and sustainability—demonstrating the company’s commitment to addressing contemporary industry needs.

Another remarkable feature presented is the V-Cockpit Tool, a platform that facilitates rapid prototyping and simulation through virtual reality technology. By leveraging VR settings, users can thoroughly test and refine user interface designs in real-world scenarios, tapping into an immersive experience that optimally prepares products for the market.

Expanding its horizons, ART is also targeting the agricultural machinery sector. Through the application of knowledge gleaned from automotive industries, the company is developing solutions designed to meet the specific demands of this crucial market, thus venturing into new dimensions of technological advancement.

Participation in CES not only underscores ART's position as a pioneering force in technological innovation but also highlights its dedication to integrating advanced solutions across a myriad of sectors including automotive, motorcycle, and agriculture. With a robust workforce of approximately 300 employees stationed across its headquarters in Passignano sul Trasimeno and offices in Modena, Turin, and Berlin, ART is poised for accelerated growth.

As ART continues to secure partnerships with leading manufacturers in the supersport segment, its presence at CES 2025 solidifies its role as a trailblazer in the connected infotainment landscape, pushing the boundaries of what's possible in automotive technology. This compelling showcase at one of the world's largest tech expos promises a bright future for ART and the industries it serves.