#USA #Delray Beach #travel #Launch Potato #Only In Your State

Launch Potato Acquires Only In Your State

In a significant move to bolster its digital media offerings, Launch Potato has announced the official acquisition of Only In Your State. This acquisition not only expands Launch Potato's brand portfolio but also marks a new chapter for Only In Your State, which has become a beloved resource for hyperlocal travel experiences across America.

Founded in 2015 in Ohio, Only In Your State has grown tremendously, attracting over 4 million readers monthly. The platform celebrates its tenth anniversary this year, having evolved from a social media presence to an influential storytelling hub that showcases local travel destinations. With dedicated reporting on hidden gems, mom-and-pop shops, and unique experiences in every state, Only In Your State has established itself as an essential resource for local travel enthusiasts.

Gina Goff, the Vice President of Content Strategy and Operations at Only In Your State, shared insights on this acquisition. She stated, “Only In Your State has always been about the magic of discovering something unforgettable.” This commitment to showcasing authentic local experiences aligns perfectly with Launch Potato's goal of bridging advertisers with consumers effectively. Goff expressed excitement about the new partnership, emphasizing that it opens doors for growth not just for the business but for the communities and creators showcased on the platform.

One of the key benefits of this merger is the introduction of Only In Your State to Launch Potato's expansive capabilities. The platform boasts a remarkable email newsletter with 1.8 million subscribers and a robust social media following of 17.5 million, offering incredible exposure for advertisers looking to tap into these highly engaged audiences. Additionally, Only In Your State runs the “States of Discovery” podcast and utilizes an innovative AI Trip Planner, making it a comprehensive resource for travel planning.

Launch Potato's CEO Greg Van Horn highlighted the strategic advantage this acquisition provides to advertisers. “Bringing Only In Your State into the Launch Potato family is a game-changer for advertisers seeking to connect with highly engaged, hyperlocal audiences,” he remarked. The synergy between Launch Potato’s expertise in performance marketing and content-driven strategies is expected to foster new opportunities for brands aiming to enhance their visibility and engagement.

As Launch Potato continues to grow its portfolio with brands like FinanceBuzz and All About Cookies, it remains committed to delivering high-impact marketing solutions that resonate with consumers on a local level. This acquisition sets the stage for a transformative approach that is likely to benefit both advertisers and content creators alike.

Launch Potato operates from Delray Beach, Florida, and is recognized for its innovation and high-performance team. With this latest acquisition, it is poised to redefine the travel media landscape further, making local travel experiences more accessible and engaging for audiences across the nation. For more information about advertising opportunities, visit launchpotato.com.

Overall, the integration of Only In Your State within Launch Potato is a promising development in the digital media domain, enhancing the ways local experiences are marketed and shared. Expect to see exciting initiatives and collaborations that highlight the beauty and uniqueness of communities across the United States.