#Japan #Shibuya #Digital Garage #DG Business Technology #DG AI Drive

Digital Garage Unveils "DG AI Drive"

Digital Garage, listed on the Tokyo Stock Exchange (Stock Code: 4819), and its subsidiary DG Business Technology, both headquartered in Shibuya, Tokyo, have announced the launch of their hybrid AI package, "DG AI Drive." This innovative solution aims to address the increasing business challenges that companies face by enabling them to select AI solutions tailored to their specific needs.

Overview of "DG AI Drive"

The "DG AI Drive" package is designed to enhance and streamline marketing operations through its hybrid, all-in-one AI capabilities. In its initial phase, the package includes two main services: the AI-powered "Ad Management Automation Solution" and a unique "Visual Production Service" that marries AI technology with creative input from designers. This dynamic approach will allow for an expanded suite of AI solutions over time, assisting a broader array of businesses in their marketing digital transformation.

The Need for AI Solutions

According to a report by the Ministry of Internal Affairs and Communications, 49.7% of Japanese companies have formulated strategies for AI utilization. However, significant hurdles remain in the implementation phase, particularly around effectively integrating AI into day-to-day operations. Businesses, especially in the e-commerce sector, are facing growing demands for increased efficiency in marketing activities. However, many are restricted by a lack of resources and necessary know-how to achieve optimal digital automation.

Recognizing these challenges, Digital Garage Group developed "DG AI Drive" as a flexible package that allows firms to select the most suitable AI solutions, supported by professional quality management.

Key Features of "DG AI Drive"

1. Ad Management Automation Solution

One of the primary features, the Ad Management Automation Solution, focuses on streamlining the entire advertisement operation process. This includes the management and optimization of digital content, data analysis, proposal drafting, creative generation, and approval workflows.

AI algorithms analyze insights from advertising creatives, generating diverse templates and handling bulk variations in text and imagery, including video production and resizing. Through continual learning, the AI optimizes ad performance, enabling smaller teams to manage a wide range of creative outputs effectively.

2. Visual Production Service

The second feature, the Visual Production Service, blends AI generation capabilities with human creativity to produce high-quality visuals rapidly. By using product images as bases, the AI can generate variations that designers can refine. This efficient workflow reduces production time from approximately 35 hours to as little as two hours, representing a potential 94% cut in labor hours.

This rapid turnaround ensures that businesses can produce high-quality visuals frequently and in large quantities, which is particularly crucial for the fast-paced e-commerce and digital marketing sectors.

Future Developments

Digital Garage plans to enhance the "DG AI Drive" service lineup continually. The focus will not only remain on ad management and visual creation but also expand into predictive analytics, research, and broader marketing support solutions. Building upon their commerce domain experience, the platform aims to evolve further, serving more industries beyond the e-commerce sector.

The Ad Management Automation solution leverages the services of Omneky, a company in which Digital Garage holds shares, as part of their ongoing strategic initiative, “DG FinTech Shift.” The aim is to deepen collaboration across various business segments, advancing growth in the platform solution sector.

Ultimately, DG Business Technology continues to enhance AI functionalities across their services, addressing issues such as revenue growth and operational efficiency for e-commerce operators. As a group, they are committed to rapidly advancing the societal implementation of AI and data science, bolstering competitive advantage for businesses both domestically and internationally.

Leadership Insights

Kazunori Shimizu, President and CEO of DGBT, emphasized their commitment to providing valuable services that contribute directly to their clients' businesses. The development of "DG AI Drive" reflects a convergence of web engineering principles and accumulated marketing expertise within the group. As innovations continue, the Digital Garage Group aims to consistently deliver services that provide added value for a diverse clientele. Expect to see continued waves of innovation and fresh opportunities stemming from this initiative.

For more information on the "DG AI Drive," visit DG AI Drive Service Site.