#Japan #Collaboration #Okayama #My Hero Academia #Tough Gummy

Get Ready for a New Adventure with Tough Gummy

Kabaya Foods is set to unleash a wave of excitement with the launch of special edition Tough Gummy products in collaboration with the popular anime My Hero Academia. Starting June 8, 2026, fans can look forward to unique packaging designs featuring their favorite characters and a chance to win exclusive merchandise through a campaign starting on June 23.

The Tough Gummy brand embodies the motto, “Deliciousness that grows with each bite.” Known for its bouncy texture and fruity explosion, Tough Gummy has solidified its place in the Japanese gummy market. With sales surpassing 10 billion yen in 2025, it even achieved the remarkable title of the top-selling standalone gummy for three consecutive years, highlighting its popularity among consumers.

Kabaya Foods aims to inspire those seeking to push their limits, reinforcing the idea that Tough Gummy is the perfect companion for tackling challenges. By merging the appealing chewiness of Tough Gummy with the motivating theme of My Hero Academia, they promote the message, “Let the bouncy flavor empower you.” This collaboration seeks to energize individuals who strive to overcome obstacles daily.

Collaboration Package Details

Kabaya unveils four different limited-edition packaging designs themed around the empowering message of “Let the bouncy flavor empower you.”

• - Tough Gummy (Two Designs): Featuring beloved characters like Izuku Midoriya, Katsuki Bakugo, All Might, and Shoto Todoroki, the Tough Gummy line will showcase flavors like cola, energy drink, and soda, all aligned with the unique traits of these heroes.

• - Tough Gummy Grapey Punch (Two Designs): This variant includes designs for Shota Aizawa, Hitoshi Shinsou, and Mineta Minoru. Celebrated for their growth towards becoming heroes, these characters embody the spirited essence of the grape flavor.

Exciting Campaign Details

To commemorate the collaboration, Kabaya will launch a campaign offering fans the chance to win special merchandise. Details include:
1. Application Period: June 23, 2026, 12 PM to August 31, 2026, 11:59 PM.
2. Eligible Products: All items in the Tough Gummy product series.
3. How to Enter: After purchasing, participants can upload a photo of their receipt to the campaign website for a chance to win.

Prizes include:

• - A Prize: Tough Gummy x My Hero Academia keychains for 500 lucky winners with purchases of 300 yen or more.
• - B Prize: Exclusive bath towels for 100 winners who purchase 600 yen or more.

Overview of My Hero Academia

Since starting serialization in Weekly Shonen Jump a decade ago, My Hero Academia continues to capture hearts across the globe, with total sales surpassing 100 million copies. The story revolves around Izuku Midoriya and his classmates at U.A. High School, training to become heroes in a world where super abilities, known as
quirks,