Ferrero Group Seals the Acquisition of WK Kellogg Co for Strategic Expansion

Ferrero Completes Acquisition of WK Kellogg Co

The Ferrero Group, renowned for its sweet and iconic brands, has officially completed its acquisition of WK Kellogg Co, thus marking a significant milestone in the company’s strategic growth initiatives. This acquisition will see WK Kellogg transition into a wholly owned subsidiary of Ferrero, following a prior announcement made on July 10, 2025. The deal received the green light from WK Kellogg shareholders on September 19, 2025, bringing it to fruition.

Under the terms of the acquisition, the shareholders of WK Kellogg Co will receive $23.00 in cash for each share held prior to the transaction's closing. Notably, WK Kellogg has ceased trading and will no longer be listed on the New York Stock Exchange following its absorbance into Ferrero.

This strategic move aligns with Ferrero's broader vision to expand its footprint in North America, thereby catering to an even wider array of consumer tastes. The organization has expressed its commitment to investing in and elevating WK Kellogg’s celebrated portfolio of products throughout the United States, Canada, and the Caribbean. Ferrero aims to leverage WK Kellogg's well-established brands, which are deeply rooted in the daily lives of countless consumers.

The acquisition is more than just a merger of brands; it's part of Ferrero's larger strategy to enhance its market presence through both organic growth and innovative brand developments. The company has continually been recognized for its ability to integrate and cultivate iconic brand names into its operations, solidifying its reputation in the food industry.

Luxury financial advisory firms Lazard and BofA Securities played pivotal roles in guiding Ferrero throughout the acquisition process, with legal counsel provided by the esteemed firm Davis Polk & Wardwell LLP. Meanwhile, WK Kellogg received advisory support from Goldman Sachs & Co. LLC and Morgan Stanley & Co. LLC, alongside legal assistance from Kirkland & Ellis LLP.

A Legacy of Growth and Innovation

Ferrero’s history dates back to 1946, originating in the small Italian town of Alba, where it has transformed into one of the leading companies in the sweet-packaged food sector. Currently, Ferrero boasts over 35 beloved brands available across 170 countries globally. Notably, the family of brands includes global favorites such as Nutella®, Kinder®, and Ferrero Rocher®. Additionally, through its affiliated companies, including Ferrara and Nonni's, the Ferrero Group enables an expansive product range to enhance consumer experiences.

Since entering the U.S. market in 1969, Ferrero has established itself as a household name, known not only for its gourmet products but also for its commitment to quality and sustainability. The company employs over 61,000 individuals collectively devoted to bringing joy through quality treats while remaining committed to environmental stewardship and community engagement.

WK Kellogg Co’s Iconic Portfolio

WK Kellogg Co itself has been a defining name in the food industry since 1894 when its founder, W.K. Kellogg, revolutionized breakfast with the introduction of Corn Flakes. Its iconic range includes household staples such as Frosted Flakes®, Rice Krispies®, and Special K®. The enduring appeal of its products is complemented by beloved brand mascots like Tony the Tiger® and Toucan Sam®, which resonate deeply with families and communities across North America and beyond.

The company’s commitment to promoting physical and emotional well-being through its products is evident in its sustainable business strategy known as Feeding Happiness™. Through this strategy, WK Kellogg aims to provide wholesome foods while making a positive impact in the lives of consumers and the communities they serve.

In summary, the acquisition of WK Kellogg Co by Ferrero represents more than just a business transaction; it symbolizes a convergence of cultures, flavors, and consumer values that will undoubtedly influence the North American food market. With this acquisition, Ferrero is poised to reshape the landscape of beloved snacks and cereals, bringing happiness and nourishment to more families than ever before.

For further information on Ferrero and its acquisition of WK Kellogg Co, visit Ferrero's official website or WK Kellogg Co's site.