Verra Mobility and Sixt: Enhancing the Rental Car Experience with Electronic Toll Payments in Italy
In a significant move to enhance the car rental experience for tourists and locals alike,
Verra Mobility Corporation has partnered with
Sixt, a leading global car rental service. This collaboration aims to implement an
electronic toll payment solution specifically designed for the Italian rental car market. Effective immediately, this service will cater to vehicles rented in six major cities across Italy:
Milan,
Rome,
Florence,
Venice,
Bergamo, and
Bologna.
The Need for a Seamless Tolling Solution
Italy boasts an extensive network of toll motorways that spans over 4,500 kilometers, making it a popular choice for travelers from around the globe. In 2024 alone, the country welcomed a staggering 65 million international visitors, many of whom opted for short-term rental vehicles. The demand for these rentals peaks during the tourist seasons, with reports indicating an average of
137,000 rental vehicles traversing Italy's toll roads annually, peaking at
164,000.
Given the frequent stop at toll booths, the partnership aims to significantly optimize the toll payment process. The
electronic tolling system offered by Sixt will allow renters to automatically pay their tolls without the hassle of queuing or dealing with cash, which often proves to be an inconvenience for travelers.
A Technological Breakthrough
Verra Mobility's technology is groundbreaking, as it enables electronic toll payments across 100% of the tolling network in Italy. This means rental car drivers can utilize designated 'fast lanes,' ensuring a smoother, safer, and quicker passage through tolls, thus enhancing their overall travel experience. Tsjerk-Friso Roelfzema, Senior Vice President and General Manager for Verra Mobility Europe, expressed excitement about this new venture:
"We're thrilled to partner with another prominent European car rental company to streamline tolling for both local and visiting drivers in Italy. Our technology addresses common frustrations faced by drivers and rental companies, providing a painless solution to an often cumbersome process."
Established Footprint in Italy
Previously, in 2023, Verra Mobility collaborated with
Telepass, an Italian mobility solutions leader, which helped facilitate the rollout of this automated tolling solution across various rental companies throughout the country. As a result, Verra’s innovative system is also operational in other European countries, including the
United States,
Ireland, and
Spain. This wide-reaching influence showcases the demand for efficient toll payment solutions in various markets.
Sixt's Commitment to Customer Experience
Angelo Ghigliano, Vice President at Sixt, emphasized the company's dedication to enhancing customer service through innovative solutions. He stated, "Sixt has always been at the forefront of the rental car industry, aiming to make the customer experience as convenient as possible. We recognized the substantial value that Verra Mobility's solution could bring and are eager to integrate this technology across our locations in Italy."
Conclusion: A Step Towards Modern Mobility
This partnership not only reflects a growing trend towards digitization in the transportation industry but also highlights the importance of customer-centric solutions that prioritize convenience and efficiency. As travelers expect faster and more reliable services, collaborations like Verra Mobility and Sixt's serve to modernize the rental experience, ultimately fostering a safer and more enjoyable journey. For further insights into the toll management solutions offered by Verra Mobility, you can visit
www.verramobility.com.
The future of toll payments in the rental car sector is here, promising to enrich the travel experiences of countless visitors and facilitating smoother journeys across Italy's picturesque landscapes.