#Japan #Men's Fashion #Osaka #Wpc. IZA #Masataka Kubota

Embracing the New 'Sunshade Men' Lifestyle with Wpc. IZA

Actor Masataka Kubota graces us with his presence as the ambassador for Wpc. IZA, a brand dedicated to merging style and practicality in men's sunshade products. Launched by World Party Co., Ltd., headquartered in Osaka, Wpc. IZA aims to redefine how men view and utilize sunshades in their daily lives. The brand slogan, This is COOL, embodies this philosophy, and the 2026 collection, set to debut on February 3, builds on this idea.

Stylish Yet Functional:

The 2026 collection showcases innovative sunshades, including a lightweight, oversized folding umbrella with a carabiner grip for easy transport. Additionally, the collection features a leather-like sacoche accompanying a compact folding umbrella, perfect for keeping your essentials while on the go. For traditionalists, a chic long umbrella made of sophisticated materials rounds out the lineup. With the inclusion of heat-reflective materials and cooling fabrics in their caps and hats, Wpc. IZA ensures that summer outings remain comfortable.

As concerns over heatwaves and strong sunlight rise, more men are adopting sunshades not just as protective gear but as integral components of their style. Since its launch, Wpc. IZA has successfully sold around 2.25 million units, highlighting a growing acceptance of sunshade culture among men.

Models of Modern Style:

In the 2026 promotional visuals, Kubota exudes confidence as he steps through the door, signaling a shift in men's approach to sunshades - transforming them from mere heat shields into stylish accessories. The visuals will be accessible in Wpc.'s official shops and across various online platforms.

Lookbook Highlights:

• - Minimalist Chic: Showcasing a fresh white shirt to enhance the elegance of the umbrella, blending seamlessly into both casual and business settings.
• - Urban Monochrome: Dark tones elevate sophistication, demonstrating how the umbrella maintains its stylish flair under the most challenging sun conditions.
• - Active Casual: Featuring a light, lively outfit, the umbrella with sacoche demonstrates its practicality for spontaneous outings.
• - Sophisticated Elegance: A long umbrella with a refined handle portrays a sense of maturity and class, seamlessly fitting into adult fashion.

A Complete 2026 Collection:

The new collection comprises five unique items focused on usability and exquisite design, each element tailored for the expanding male sunshade market. Each item emphasizes portability while ensuring that the sunshade remains a fashionable accessory.

1. Carabiner Model: Measuring 110 cm in diameter and weighing only about 250g, this lightweight umbrella is perfect for daily use. Attach it directly to your bag for easy access.
2. The Gentle One: A frame umbrella with a leather-like sacoche, priced at 5,280 yen, it combines compactness with style. Perfect for organizing essentials while keeping your belongings dry.
3. Gentle Standard: Elegant long umbrella priced at 4,070 yen ensures spacious coverage and comfort on rainy days with its balanced design.
4. Cool Cap and Hat: Priced at 3,740 and 3,960 yen respectively, these items utilize heat-reducing materials making them essential for outdoor activities.

Guaranteed Quality:

Wpc. IZA’s products are not just stylish but also meet high-functioning standards in heat resistance and waterproofing. With a 100% UV cut and exceptional water repellency, these items are reliable companions regardless of the weather.

About Masataka Kubota:

Born on August 6, 1988, in Kanagawa, Masataka has become a celebrated actor since his debut in 2006. He has received numerous awards for his performances, becoming a prominent figure in Japanese cinema. His involvement as Wpc. IZA's visual model aligns perfectly with the brand's image, inviting men to embrace the sunshade lifestyle with sophistication.

By merging quality, style, and function, Wpc. IZA continues to challenge and inspire the perception of men's fashion regarding sun protection, ensuring they look cool while staying protected. As summer approaches, it’s the perfect opportunity for men to invest in stylish umbrellas and enjoy the outdoors with confidence.