#India #Bengaluru #Arttha #PureSoftware #IBSi Awards

PureSoftware Celebrates Dual Achievements at IBSi Digital Banking Awards 2025

In an inspiring showcase of innovation, PureSoftware, a wholly-owned subsidiary of Happiest Minds, has secured two prestigious awards at the IBSi Digital Banking Awards 2025. Their flagship product, the Arttha digital banking platform, earned accolades for its impressive capabilities in both digital lending and wallet innovation, reflecting its vital role in the evolving landscape of financial technology.

Arttha: A Pioneering Platform for Financial Solutions

Arttha stands out in the competitive field of digital banking solutions, widely recognized for transforming the way banks and fintechs interact with their customers. By providing robust features such as digital lending, payments, retail SME banking, and core banking capabilities, Arttha is adept at enhancing customer experience while increasing operational efficiency. Its cloud-native architecture is designed to drive growth, making it a preferred solution among financial institutions, particularly in high-growth markets across Africa and beyond.

The awards highlight Arttha's recognition as the Functional Area Winner in Digital Wallet for the G-Money Financial Services, operated by GCB Bank in Ghana, and as the Regional Winner for Africa for EcoCash. These recognitions are not merely accolades; they encapsulate the journey of a platform that constantly pushes the envelope to deliver modern financial services.

Leadership Remarks and the Vision Ahead

Joseph Anantharaju, Co-Chairman and CEO of Happiest Minds Technologies, expressed his pride in the recognition received by Arttha. He stated, "We're thrilled to see the transformational work of Arttha being recognized on a global stage. These awards are a testament to the innovation and customer-centricity that define the joint vision of Happiest Minds and PureSoftware." This sentiment captures the essence of their commitment towards innovation in financial technology.

The GCB Bank has successfully implemented Arttha, utilizing its omnichannel wallet capabilities to provide secure, diverse financial services. In the words of Ebo Richardson, Principal Lead at G-Money Financial Services, "PureSoftware's digital wallet platform aligns seamlessly with our business objectives, allowing us to roll out tailored, scalable solutions for our customer base."

This innovative approach does not just stop at creating solutions. EcoCash, another partner leveraging Arttha, confirms the effectiveness of the platform in driving financial inclusion through instant micro-loans. Munyaradzi Nhamo, Managing Director of EcoCash, states, "The integration of PureSoftware's Arttha platform has enabled us to develop a leading-edge digital lending solution, facilitating effortless access to credit for our customers and enhancing our operational efficiencies."

The Value of Recognition

The IBSi Digital Banking Awards, organized by IBS Intelligence, celebrate achievements and innovations within the banking and fintech sectors. These awards serve as a benchmark for excellence, assessing the measurable impacts of technology in enhancing banking services. Nikhil Gokhale, Director of Research at IBS Intelligence, commended PureSoftware’s achievements, stating, "These wins, representing both regional and functional categories, illustrate PureSoftware's expanding role in supporting digital banking initiatives across various market sectors."

Looking Forward

The recognition from the IBSi Digital Banking Awards not only highlights the achievements of Arttha and PureSoftware but also signifies the direction in which digital banking is headed. As financial institutions globally adapt to changing customer expectations and technological advancements, platforms like Arttha will be at the forefront of fostering sustainable growth and digital transformation. Manish Sharma, CEO of PureSoftware, emphasized this by stating, "Winning these prestigious awards is rewarding, as they acknowledge the impactful work being done. Our mission is driven by purpose-led innovation, delivering scalable, inclusive solutions to meet the banking needs of today and tomorrow."

In conclusion, PureSoftware’s recognition at the IBSi Digital Banking Awards 2025 encapsulates the strides being made in the financial technology industry, illustrating how committed players like PureSoftware and their Arttha platform are reshaping the financial landscape to drive efficiencies and enhance client experiences. As they continue to innovate, the banking sector aligns closer with the ideals of inclusivity and accessibility, paving the way for a future where financial services are available to all.