#China #Shanghai #Trip.com Group #culinary tourism #Taste of China

Experience a Culinary Adventure with Taste of China

In an exciting initiative, Trip.com Group has launched 'Taste of China,' an extraordinary multi-sensory dining experience that uniquely intertwines exquisite cuisine with digital storytelling and cultural significance.

A New Way to Explore China's Rich Heritage

The show is designed for travelers seeking a deeper understanding of China, going beyond the typical tourist attractions. Located in the stunning panoramic dining theatre at Bund City Hall Plaza, guests embark on a remarkable 90-minute journey that introduces them to the culinary diversity of China's seven major regions. With a commitment to enhancing culinary tourism, Trip.com Group presents an opportunity for guests to engage with the country's history and traditions through food.

Meet Cheng BaoBao: Your Culinary Guide

The journey is led by Cheng BaoBao, an animated panda chef who takes diners on an exploration of regional specialties. Each course is accompanied by vibrant visuals and live performances that encapsulate the flavors and stories behind the dishes. Imagine enjoying crispy Peking Duck paired with refreshing jasmine tea from the north, or savoring the tangy Sour Soup Fish and mellow Pu'er tea from the south. The experience is not just a meal, but a unique culinary tour that allows guests to taste their way across China.

Culture Embedded in Every Dish

Each dish featured in 'Taste of China' reflects not only culinary traditions but also deep-rooted Chinese values such as wisdom and integrity. The stories woven into the experience illustrate the philosophies that have shaped China's food heritage. For instance, diners learn about Guilin fishermen who respect nature through sustainable practices, and how a dedication to quality ingredients is vital for crafting authentic Mapo Tofu.

The Art of Immersive Storytelling

'Taste of China' utilizes dynamic projections and live performances to create an immersive atmosphere that enhances the dining experience. Guests see dancers in traditional hanfu move gracefully amidst visual representations of Suzhou's gardens, and witness a thrilling display of Shaolin martial arts. An interactive tabletop game during the fishing season storyline allows guests to virtually engage with the narrative, bringing them closer to the culture.

Dress to Impress with Traditional Attire

To enhance the experience further, guests are encouraged to arrive early and don traditional costumes. The venue provides professional styling services, offering a selection ranging from Song Dynasty hanfu to Tibetan garments. This thoughtful detail adds an exciting layer of authenticity to the occasion, creating memorable photo opportunities against beautifully designed backdrops.

Culinary Travel on the Rise

As culinary travel experiences surge in popularity, Trip.com Group is positioning 'Taste of China' as a key attraction for cultural discovery. With 30% growth noted in culinary travel bookings during the first half of 2025, cities like Shanghai and Beijing have become foodie's paradises. This dining show is an integral part of the group's broader strategy to focus on innovative culinary tourism options, providing menus that double as destination guides with QR codes linking to travel information.

Driving Innovation in Travel

Taste of China symbolizes more than just a dining experience; it embodies a modern travel philosophy that champions authenticity and cultural immersion. By crafting flagship experiences like this, Trip.com Group aims to boost destination awareness and invite travelers to explore the rich cultures that flourish in various locales. Noteworthy initiatives, such as the Tourism Innovation Awards, showcase and motivate new tourism projects that resonate with today's explorers.

Plan Your Journey

'Taste of China' is now open for reservations through Trip.com. Guests can enjoy dinner during designated hours, with average prices starting from RMB 1,000. The menu is crafted to accommodate diverse dietary needs, ensuring a delightful experience for everyone involved.

With nearby attractions like The Bund and Shanghai Museum, 'Taste of China' offers not just a meal, but an unforgettable way to engage with the soul of China—one sumptuous bite at a time.