Heath Sorenson Takes the Helm as New Executive VP at Associated Trust Company

Associated Bank Welcomes Heath Sorenson

Associated Banc-Corp (NYSE: ASB) recently made news with the announcement of Heath Sorenson's appointment as the new executive vice president and managing director of Associated Trust Company. This change will take effect on February 1, 2025, marking a significant leadership transition within the organization.

Sorenson brings over 25 years of wealth management experience to Associated Trust Company, having recently served as the chief operating officer at Midland Wealth Management. His comprehensive background includes roles in capital market operations and investment strategies, making him a strong asset for the bank's future initiatives.

Transition of Leadership

On the day of his new appointment, John Thayer, the current CEO of Associated Trust Company, will transition into a new position as executive vice president and senior leadership advisor. Thayer has been instrumental in unifying the wealth management services since joining Associated Bank in 2000. Over the years, he has led significant revenue growth and navigated the company through various challenges, nurturing talent and establishing a strong team.

Sorenson's Vision

Heath Sorenson expressed great enthusiasm in his transition, stating, "I am excited to join Associated Bank Private Wealth and Associated Trust Company to build on the incredible growth momentum that Jayne Hladio and the team have underway." His leadership will focus on enhancing client experiences, maximizing operational effectiveness, and driving revenue growth. He has a deep understanding of the fiduciary responsibilities that accompany wealth management, further reinforcing the bank's commitment to its clients.

With a bachelor’s degree in accountancy from the University of Illinois Urbana-Champaign and an MBA from Northern Illinois University, Sorenson's educational background complements his extensive professional experience. He has also achieved several certifications, including Certified Financial Planner (CFP), Certified Fiduciary Investment Risk Specialist (CFIRS), and Certified Trust Operations Professional (CTOP).

The Future of Associated Trust Company

Sorenson's new role will see him lead the company’s comprehensive wealth management solutions, incorporating strategies for revenue growth and risk management, and overseeing trust administration and operations. His approach will be in line with Associated's mission of adopting a ‘people-first’ strategy that champions the needs of clients and communities alike.

The bank is headquartered in Green Bay, Wisconsin, and is proud of its commitment to delivering a wide range of financial products and services through its extensive network of nearly 200 banking locations across Wisconsin, Illinois, and Minnesota.

As Associated Banc-Corp continues to evaluate and adjust its strategies in response to the market's dynamics, the thoughtful leadership transition to Heath Sorenson marks a hopeful and promising new chapter for the company. Under his stewardship, customers can anticipate innovative and reliable wealth management services designed to meet their evolving needs.

In conclusion, the leadership change at Associated Trust Company signifies their dedication to both their clients and the community, ensuring they stay at the forefront of the banking industry's future. Sorenson and his wife Tiggi are lifelong residents of the Midwest, bringing a personal touch to their engagement with clients and the wider community as they embark on this exciting new journey together.