Yoshida Joji of Rivaness Knowledge Awarded Salesforce Golden Hoodie

Yoshida Joji Receives the Coveted Golden Hoodie Award

On November 20, 2025, Joji Yoshida, the CEO of Rivaness Knowledge, was honored with the esteemed Golden Hoodie at the Salesforce-hosted Agentforce World Tour Tokyo 2025. The award was presented personally by Parker Harris, co-founder of Salesforce and CTO of Slack. The Golden Hoodie symbolizes recognition for individuals who make significant contributions to the Salesforce ecosystem, celebrating excellence in success and social impact.

What is the Golden Hoodie?

The Golden Hoodie is an award given to Trailblazers, embodying the spirit of success and community contribution. It reflects values such as continuous learning and innovation, active community engagement, and a commitment to social contribution and transformation. The awarding of this prestigious accolade is a rare honor in Japan, with only a handful of individuals recognized within the Salesforce community to date.

Reasons for the Award

Joji Yoshida's journey exemplifies how an individual can bridge the gap between non-engineering and technological achievement. From the inception of Rivaness, he has single-handedly managed internal systems until 2019, utilizing his experiences to advocate for the integration of AI and productivity improvements within his organization. Moreover, he has also garnered recognition as an Agentblazer Legend for his ongoing commitment to learning and skill enhancement.

Major Contributions:

- Published approximately 230 articles on Salesforce-related topics on Note, systematically sharing techniques and learnings.
- Developed and offered a free translation app called 'Session Save' for participants of Dreamforce.
- Actively participated as a leader within the Salesblazer and Slack communities, conducting presentations and support initiatives both domestically and internationally.

Through these efforts, he has extended his mission beyond personal achievement to address the societal challenge of the IT skills gap.

Words from the Awardee

In his acceptance speech, Joji Yoshida emphasized the collective nature of this accolade. “This award is not mine alone. Firstly, I want to express my heartfelt gratitude to everyone in the Salesforce community. There are individuals within this community who are pioneering paths with a pure desire for learning. It is thanks to many dedicated peers who unwaveringly contribute that I have come this far.”

He shared his motivation for writing articles on Note, which initially began as a personal reference. He expressed, “As I worked to solve problems, I realized I would forget solutions over time. This spurred my attempts to document my findings. The support I received through online comments and interactions at offline events provided me with the encouragement to continue.”

Joji also referenced the inspiration behind creating the Session Save app, stating his desire to maximize what he could learn at Dreamforce. “By sharing my findings, I envisioned encouraging others to enhance the collective knowledge within our ecosystem.”

Receiving the Golden Hoodie from Parker Harris was noted as an unforgettable moment for Yoshida, reinforcing his commitment to contribute to the advancement of communities in the age of the AI-driven enterprise.

The Agentforce World Tour Tokyo 2025 Overview

- Event Name: Agentforce World Tour Tokyo 2025
- Date: November 20-21, 2025
- Location: The Prince Park Tower Tokyo
- Theme: Welcome to the Era of Collaboration between Humans and AI
- Total Registrants: Over 23,000 (combined on-site and online)

Frequently Asked Questions (FAQ)

- What is the Golden Hoodie?

It’s a special award by Salesforce recognizing individuals for their embodiment of success and community contributions, focusing on continuous learning, community involvement, and social change.

- Who is Joji Yoshida?

He is the CEO of Rivaness Knowledge, known for his substantial contributions to the community, which includes publishing over 230 articles on Salesforce and developing a translation app for Dreamforce attendees.

- What is Rivaness Knowledge?

A subsidiary based in Shinjuku, Tokyo, providing services in technology advisory, custom development, SaaS, application provision, and digital talent development.

- What is the Agentforce World Tour Tokyo 2025?

It is one of the largest events hosted by Salesforce in Japan, slated for November 20 and 21, 2025, with over 23,000 registered participants focused on themes of AI collaboration.

About Rivaness Knowledge

- Company Name: Rivaness Knowledge
- Location: Shinjuku, Tokyo
- CEO: Joji Yoshida
- Services: Technology advisory, support, custom development, SaaS application provision, digital talent development.